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Offline Marketing Activities for Multi-Location Businesses do to Build their Brands

2 min read

Offline Marketing Activities for Multi-Location Businesses do to Build their Brands

In a recent episode of our MarketSnare podcast, our guest Tim Flint said, “Go outside of Google.” At that point of our conversation, We were discussing paid traffic versus organic traffic. And Tim, who is principal and strategist at Flint Analytics,...

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One Main Website with Lots of Local Pages, or Many Localized Websites?

2 min read

One Main Website with Lots of Local Pages, or Many Localized Websites?

Should your multi-location business have one main website, one website with a local page for each location, many unique and highly relevant localized...

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Four Ways to Combat the Rising Cost of Digital Ads

2 min read

Four Ways to Combat the Rising Cost of Digital Ads

In a recent podcast, Elliot Olson and I did a conversational deep dive into ways that multi-location businesses can prosper in an age where digital...

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How to Score High On Near Me Searches

1 min read

How to Score High On Near Me Searches

It’s very common for people to type phrases such as the following into Google:  “ice-cream near me” “lawn mowers near me”  “HVAC repair near me” If...

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Connection is Key to Successful Local Social Media Strategies for Multi-Location Businesses

1 min read

Connection is Key to Successful Local Social Media Strategies for Multi-Location Businesses

In a recent podcast, my colleague Kevin Mullett talked about a common problem that many of our clients experience, which I’ll paraphrase as: We have...

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4 Tips for Improving Your Organic Search Visibility

2 min read

4 Tips for Improving Your Organic Search Visibility

In a recent episode of MarketSnare’s podcast, “The Multi-Location Marketing Show,” my co-host and I talked extensively about organic visibility.

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1 min read

Why Calculating Your Marketing ROI for Multi-Location Businesses Is Critical

 I’m sure you know the following quote by John Wanaker: “I know that half the money I spend on advertising is wasted. The trouble is, I don't know...

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Organic Visibility is the Holy Grail of Local Marketing

2 min read

Organic Visibility is the Holy Grail of Local Marketing

In a recent podcast, I talked with my MarketSnare colleague Elliot Olson about various ways multi-location and local businesses can understand and...

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Adopting a Local Marketing Mindset: Cater to the Locals

2 min read

Adopting a Local Marketing Mindset: Cater to the Locals

Local markets have specific marketing needs that are unique to them alone. This can be exhilarating for a marketer, there are many challenges to...

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