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Blog Posts, News, and Information About Local Marketing

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Build local search relevance and maximize ROI as a multi-location business

4 min read

How Multi-Location Businesses can Build Local Search Relevance to Maximize Local Marketing ROI

In today’s digital age, businesses that operate across multiple locations face unique challenges when it comes to marketing and building their online...

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The trick to utilizing local SEO trends in 2023

2 min read

10+ Local SEO Trends You Shouldn’t Overlook in 2023—Part 2

In Part 1 of this two-part series we shared five tips on how multi-location national brands can take advantage of trends in local SEO in 2023. Here...

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Local SEO trends to implement in 2023

2 min read

10+ Local SEO Trends You Shouldn’t Overlook in 2023—Part 1

Maybe it was the pandemic. Maybe it was the “shop local” movement. Maybe it was the rapid proliferation of smartphones and searches conducted on...

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Pros & Cons of Standalone Domains, Subdirectories, & Subdomains

1 min read

Pros & Cons of Standalone Domains, Subdirectories, & Subdomains

Over recent years, Google has been increasing the value of local search results. In marketing speak, Google has been giving preference to what we...

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