About MarketSnare
The MarketSnare Story
The MarketSnare story began with a simple question: How can we help multi-location companies conduct franchise marketing in a local way?
Companies with operations dispersed at branch offices and franchise locations often struggle to compete with locally-owned competitors when it comes to search engine algorithms and Search Engine Optimization.
Why? Because search engines show a preference for unique, local content, thereby creating a marketing “catch-22” for companies that franchise and have branch locations.
Creating a marketing plan scoped to enforce both a corporate brand standard and convey local relevance is not just daunting – it’s downright expensive.
We found that the most common solutions range from local sites on separate domains to microsites and landing pages. However, corporate marketing staff struggles to maintain consistency while local branch and franchise owners become frustrated at paying high marketing fees for campaigns yielding minimal results.
What’s more, everyone involved looks to blame the evil internet search engines. (Picture a cartoon caricature of a dastardly villain with pointy ears and a long cape with “GOOGLE ALGORITHM” printed on the back.)
This is where MarketSnare saves the day.
At MarketSnare, we love search engines and their algorithms. We study them. We research them. We dissect them. We know them like the backs of our hands. In fact, we developed MarketSnare from years of prior experience with local brands and businesses at our parent company Cirrus ABS Corporation.
We understand that search algorithms exist to help us. They were developed to emulate us and interpret our needs, wants, and behaviors to determine the internet content we intended to see.
Contrary to every SEO guru touting that centralizing is the way to go when looking to improve rankings, our research proved that as far as search engines are concerned, local presence is king.
Our Local Web Presence and Local SEO Solutions are built to meet the needs of both the CMO and the local branch owners. It delivers both the corporate brand standard assets and the local presence content that drives up a branch’s local search results. Even better, you can build it once and be done.
MarketSnare has harnessed the power of search engine algorithms and created a platform that facilitates corporate brand standards and consistency while mastering search engine optimization at the local level.
The result? A local web presence for each franchise location that earns a position at the top of the SERPs.
Our Mission
That’s why you need a corporate marketing strategy that maintains your brand and guidelines while elevating each location to rise above the competition.
Our Vision
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We help our customers grow by providing the solutions and technologies needed to deliver their powerful local marketing programs at scale.
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MarketSnare Team
Matthew Nickols
As the Founder and CEO of MarketSnare, Matthew oversees a team of talented professionals who specialize in local marketing for multi-location businesses. His focus on staying ahead of the latest...
Kevin Mullett
Kevin is a results-focused digital strategist with a business-first approach to technology. He specializes in SEO, online visibility audits, multi-location local search, and creating compelling digital experiences that...
Bill Gardiner
Bill brings over 15 years of experience in client management, digital strategy, and SEO for multi-location brands. As VP of Client Success at MarketSnare, he leads client advocacy,...
What Our Clients Say
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MarketSnare has enabled us to do what we thought impossible by helping us get local organic search traction for our Pella windows program in over 200 local markets with a simple and cost effective approach. MarketSnare started producing leads within a few weeks of launch and with the growth rate that will more than double our business in the first year.
Gerald Levelli
CEO
Pella Pro Dealer Program
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Using MarketSnare we were able to implement local marketing programs to increase visibility & conversion while simultaneously augmenting brand cohesion & messaging. Our digital marketing leads have increased by over 300% company wide in the first 18 months of the program and our local organic lead growth is even higher.
John Barnes
CMO
Sunburst Shutters Program
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Using the MarketSnare platform, we were able to manage our local websites, SEO, and marketing programs that we wouldn’t have the capacity to handle otherwise, and we have produced some unprecedented growth of 172% year over year for site visits.
Julie DeLong
Director of Marketing
A-1 Freeman Moving Group