Welcome to the MarketSnare blog where we discuss the latest trends, tips, tactics, and best practices in multi-location, local marketing, and marketing automation. If you have the challenge of scaling your marketing efforts across tens to thousands of local markets, locations, agents, or representatives then you're in the right place!
We would love to hear from you! If you have multi-location local marketing questions or want to give us your take on the challenges and solutions you have experienced in scaling your local marketing efforts, please reach out to us. You can also join our local marketing at scale updates or connect with our multi-location marketing community on a number of social media channels.
The problem faced by many multi-location businesses is that their in-house marketers often wear many hats.
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Single Websites: Go Solo? A single website is a centralized space which you can optimize for localization. One way many companies do this is by creating individual localized pages for describing each of their local businesses. This could look like having one website for staffing, and a dedicated page for each of your twenty staffing offices spread across the U.S. Reasons for implementing this type of strategy might be: To save on costs: with one central website, you save on paying for multiple domain registrations, hosting multiple websites, etc. To save time: maintaining just one website may require less time and money compared to many When the products or services are impulse driven with little or no localized search activity or competition Multiple Websites: the More the Merrier? There are other companies that opt to create location-specific websites for each local branch of their company. Building multiple geographic-specific localized websites might mean if you have multiple business locations throughout the U.S., each would have their own stand-alone website, focused on using key-words prevalent in each local area. Using this strategy: Spot-light individual offers more effectively: seasonality, timing, and community connection. Feature localized keywords on each website that are relevant to that particular area, building trust, relevance, and authority with search engine algorithms, design to provide customers with the most relevant and helpful results. One location-focused page on a big website won’t be relevant enough to aggregators to show up in location-specific search results, like “Dentist near me.” Prominently display a single phone number on each website: make each location's specific local phone number easily accessible. Using local phone numbers signals that your business is a part of its local community. Harness local authority: by being a part of the community, your company will be utilized by its community. These are just some of the things to consider when trying to determine what kind of web strategy is best for you and your multi-location business. For more resources on this topic, be sure to check out my chat with Tim Flint on our podcast, or follow us on social media. Thanks for reading!">
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