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Blog Posts, News, and Information About Local Marketing

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1 min read

How to Score High On Near Me Searches

It’s very common for people to type phrases such as the following into Google: 

  • “ice-cream near me”
  • “lawn mowers near me” 
  • “HVAC repair near me”

If someone Googles for the product or service your business offers, then they append the words “near...

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Connection is Key to Successful Local Social Media Strategies for Multi-Location Businesses

1 min read

Connection is Key to Successful Local Social Media Strategies for Multi-Location Businesses

In a recent podcast, my colleague Kevin Mullett talked about a common problem that many of our clients experience, which I’ll paraphrase as:

We have...

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4 Tips for Improving Your Organic Search Visibility

2 min read

4 Tips for Improving Your Organic Search Visibility

In a recent episode of MarketSnare’s podcast, “The Multi-Location Marketing Show,” my co-host and I talked extensively about organic visibility.

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1 min read

Why Calculating Your Marketing ROI for Multi-Location Businesses Is Critical

 I’m sure you know the following quote by John Wanaker: “I know that half the money I spend on advertising is wasted. The trouble is, I don't know...

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Organic Visibility is the Holy Grail of Local Marketing

2 min read

Organic Visibility is the Holy Grail of Local Marketing

In a recent podcast, I talked with my MarketSnare colleague Elliot Olson about various ways multi-location and local businesses can understand and...

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Adopting a Local Marketing Mindset: Cater to the Locals

2 min read

Adopting a Local Marketing Mindset: Cater to the Locals

Local markets have specific marketing needs that are unique to them alone. This can be exhilarating for a marketer, there are many challenges to...

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From Lost to Found: Building Your First Multi-Location Marketing Strategy

2 min read

From Lost to Found: Building Your First Multi-Location Marketing Strategy

Picture yourself as the new Chief Marketing Officer of a national brand that has 100 franchisees (or dealers, agents, locations, or other local...

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What are Rogue Facebook Pages and Why Should You Worry about Them?

3 min read

What are Rogue Facebook Pages and Why Should You Worry about Them?

As a business with multiple locations spread across the region, you understand just how much of a logistical nightmare getting your marketing...

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Kevin Mullett to Speak at Digital Summit Seattle

1 min read

Kevin Mullett to Speak at Digital Summit Seattle

Kevin Mullett, our Director of Visibility and Social Media, returns to the speaking circuit on February 27th for the 2019 Digital Summit Seattle...

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