Your Local Web Presence is the Foundation of Your Local Marketing
97% of all consumers now use online media to shop locally. For brands that rely on local sales, it’s never been more critical to be discoverable through search engines, local directories, and paid digital ads - all of which rely on localized websites or pages to provide visibility and communicate your value proposition in a locally relevant way while being compliant to your brand, message, and legal guidelines.
The problem is, managing an effective local strategy for a large number of location-based websites using traditional methods is cost and time prohibitive. With no clear solution to these challenges, many companies end up making compromises in their local web presence that are easier and less expensive. Location directories are great but can’t match the depth of content or local relevance of single location local competitors. Leaving it to your local reps is tempting, but usually results in inconsistent branding, lack of measurement, compliance issues, insufficient local visibility, and unacceptable local marketing results.
Meanwhile, search engines continue to prioritize consistent, unique, locally relevant content as one of the top ranking factors in their search algorithms. This makes it difficult for multi-location businesses to compete against local competitors that consistently produce locally relevant websites and content that gives them a competitive edge.
