97% of all consumers now use online media to shop locally. For brands that rely on local sales, it’s never been more critical to be discoverable through search engines, local directories, and paid digital ads - all of which rely on localized websites or pages to provide visibility and communicate your value proposition in a locally relevant way while being compliant to your brand, message, and legal guidelines.
The problem is, managing an effective local strategy for a large number of location based websites using traditional methods is cost and time prohibitive. With no clear solution to these challenges, many companies end up making compromises in their local web presence that are easier and less expensive. Location directories are great but can’t match the depth of content or local relevance of single location local competitors. Leaving it to your local reps is tempting, but usually results in inconsistent branding, lack of measurement, compliance issues, insufficient local visibility, and unacceptable local marketing results.
Meanwhile, search engines continue to prioritize consistent, unique, locally relevant content as one of the top ranking factors in their search algorithms. This makes it difficult for multi-location businesses to compete against local competitors that consistently produce locally relevant websites and content that gives them a competitive edge.
Local Web Presence Solutions for Every Situation
No single solution fits every use case or industry. That’s why we offer a variety of web presence solutions that can stand alone or be used in combination to achieve your unique marketing objectives. Whether you need a basic marketing presence, an advanced local lead generation program, or anything in between, we have you covered. Each solution leverages the core MarketSnare platform tools for localization, content publishing, and workflow to overcome the inherent challenges of distributed marketing. Need a custom solution? No problem. We can build to your specifications and help you create the local program that’s right for you.
Our flagship solution provides multi-location websites with highly effective organic search visibility
, central & local management, and advanced business functionality that all can be applied at scale.
Microsites provide a basic personalized web presence with a limited number of pages. This is a great solution for a well branded managed solution when local organic visibility is not an important factor.
Create and manage large numbers of localized landing pages for maximizing local relevance & optimizing conversion rate across your network. Great for enhancing ROI of local marketing campaigns.
Deploy personalized location or rep pages on a central website with unique, localized content. Supports local visibility for a limited number of search terms. Great synergy with local websites.
Personalize an entire website when accessed through a sub-domain using any number of custom data points. Effortlessly customize content, branding, navigation, functionality, and more.
MarketSnare delivers powerful website functionality and enterprise caliber flexibility.
MarketSnare provides you with all of the website management tools you expect in a great CMS: page and menu management, document, image and media management, SEO tools, and more. However, MarketSnare goes beyond the standard CMS by providing the type of customization, extendability, and integration with internal systems that multi-location enterprises need to deliver powerful local web solutions. What’s more, all MarketSnare tools are built explicitly to work well at scale for organizations that have anywhere from tens to thousands of locations. A sample of the tools available include:
- Location Profile Management
- Content Localization Tools
- SEO Localization Tools
- Secondary Market Visibility
- Location Based Content Publishing Rules
- Content Personalization Engine
- Review and Approve Workflows
- Local Content Contribution Tools
- Conditional Content Builder
- Lead Management & Routing
- Pop-up Window Management
- Gated Content Management
- Local Social Media Integration
- Local Testimonials & Reviews
- Form Builder
- Digital Asset Management
- Widget Management
- Integration with Popular Digital Marketing Tools including:
CRM, Lead Nurture, Social Media, eCom, Chat, Call Tracking, Analytics, Email, Reviews, Content Feeds, CRO, & more
- Blogs, News, & Resource Tools
- Location / Staff / Rep Directories
- Projects / Portfolio Listing Tools
- Coupon & Promotion Management
- Image Galleries
- Analytics & Keyword Rankings