Blog Posts, News, and Information About Local Marketing

Welcome to the MarketSnare blog where we discuss the latest trends, tips, tactics, and best practices in multi-location, local marketing, and marketing automation. If you have the challenge of scaling your marketing efforts across tens to thousands of local markets, locations, agents, or representatives then you're in the right place!

We would love to hear from you! If you have multi-location local marketing questions or want to give us your take on the challenges and solutions you have experienced in scaling your local marketing efforts, please reach out to us. You can also join our local marketing at scale updates or connect with our multi-location marketing community on a number of social media channels.

4 Ways to Reach a Local Audience
4 Ways to Reach a Local Audience
Struggling to compete at the local level? If its any consolation, youre not alone. Lots of national brand marketers are finding it tough to establish and maintain a measurable presence in each of the local markets they serve. Few would dispute the importance of local visibility. But, as with anything worth achieving, achieving this requires serious, dedicated effort. Especially since the odds are stacked against you. Read More
11/13/2013
Loud or Confident Marketers Arent Usually Authoritative
Loud or Confident Marketers Arent Usually Authoritative
Psychologically, we tend to reward loud people and people who are confident whether they have a strong record of having their facts right or not. If you watched Saturday Night Live over the weekend, you no doubt saw the skit where a police officer played by host Edward Norton experienced this frustration when trying to educate students on the importance of proper safety precautions during Halloween. Read More
10/29/2013
MarketSnare Wins Professional Service Innovation Award
Cirrus ABS's MarketSnare solution (formerly CHAMP), a platform for centrally managing a network of localized websites and marketing programs, won the 2011 Professional Service Innovation of the Year award from The Greater Fort Wayne Business Weekly. Read More
10/21/2013
Clear Vision, Solid Strategy Development, Cant Lose
Clear Vision, Solid Strategy Development, Cant Lose
Strategy development requires using different types of data to establish a plan to help people achieve their goals. Its like developing a vision for a customer, so in some ways it forces you to be a bit of a visionary. The concept of visionary has been on my mind thanks to this unattributed quote a friend posted on Twitter: Many think visionaries turn their back on the rest of us when theyre really leading us to the future. Read More
10/18/2013
Online Marketing Localization: Where Google Meets the Yellow Pages
Online Marketing Localization: Where Google Meets the Yellow Pages
Online marketing localization is still influenced by the Yellow Pages, even in the digital consumer age. Now, Im not suggesting that people are pulling out the huge book every time theyre looking for someone to meet a need. But that book has had a pervasive influence on how consumers interact with businesses. Read More
10/18/2013
How to Connect your Information Technology Resources with Your Marketing Effort
How to Connect your Information Technology Resources with Your Marketing Effort
Information technology assets are part of every organization but are often under-utilized. These assets include critical information about your customers, their preferences, and whats most important their purchasing habits. Understanding your customer profile and using it to market to those customers who fit it can have a lasting impact on your marketing efforts and add value to information you already own. Read More
10/18/2013