Skip to the main content.
Request a Strategy Session Call Sales at 855-762-7387
Request a Strategy Session Call Sales at 855-762-7387

1 min read

Which Location Based Service? Or Any At All?

Which Location Based Service? Or Any At All?

I had an odd thought the other day while preparing for a recent trip. In fact, I wrote this from my flight.

With all the choices we have for “checking in,” how do we decide which LBS (location based service) platform to use … if any. It seems many people are getting burned out trying to make this decision. Chris Brogan​ posted about said burnout not that long ago.

Every time I check-in on Foursquare, I wonder why I’m doing it. That’s not a good thing for an app. I  think I’m done. 

   — Scott Stratten (@unmarketing) September 21, 2013


While we don’t have Gowalla anymore, we are left to choose from Foursquare (my default), G+, Yelp, Facebook, Urbanspoon, Tripadvisor, and I’m sure a few others I am forgetting. Each has its own niche and community.

I could, of course, simply base my decision on which community I prefer or which one I think is most advantageous for me, but I keep asking myself these questions.

Which is most beneficial for the business, if I am in fact checking in at a business?

Will this check-in help future visitors or friends? And will they see it? How?

Will I score discounts or special privileges, such as Foursquares partnership with AMEX, or the many mayor partnerships for free appetizers? (Nom, nom, nom…)

Which gives me positive visibility, and which is likely to be viewed as spam?
 

Too many questions? Perhaps. But during my last big trip I found G+ Local (maps) good for finding things like a place to stay, while Foursquare and Yelp proved better at helping me find places to eat that have gotten good reviews. In fact, during recent trips to both New York city and Las Vegas, I selected places to eat because of Foursquare comments from friends.

 

Of course there are many other apps, like TapaStreet and Banjo, that are supposed to help you find where the action is (and the people are), but I’ve not had much luck with them.

Okay, I offer all of this simply to get your wheels turning and prompt you to ask the same questions: which do you use, when, and why?

Pros & Cons of Standalone Domains, Subdirectories, & Subdomains

Pros & Cons of Standalone Domains, Subdirectories, & Subdomains

Over recent years, Google has been increasing the value of local search results. In marketing speak, Google has been giving preference to what we...

Read More
What Is a Content Opportunity Report, and Why Should It Precede an Editorial Calendar?

What Is a Content Opportunity Report, and Why Should It Precede an Editorial Calendar?

Over the past several years much has been said and written on the subject of editorial calendars. But few people have specifically addressed...

Read More
Would A Call Center Help Your Multi-location Business Close More Deals?

Would A Call Center Help Your Multi-location Business Close More Deals?

John Goddard, a recent guest on our podcast, spoke of a hypothetical business with 50 locations, customers sending leads to each individual...

Read More