Skip to the main content.
Request a Strategy Session Call Sales at 855-762-7387

1 min read

Which Location Based Service? Or Any At All?

Which Location Based Service? Or Any At All?

I had an odd thought the other day while preparing for a recent trip. In fact, I wrote this from my flight.

With all the choices we have for “checking in,” how do we decide which LBS (location based service) platform to use … if any. It seems many people are getting burned out trying to make this decision. Chris Brogan​ posted about said burnout not that long ago.

Every time I check-in on Foursquare, I wonder why I’m doing it. That’s not a good thing for an app. I  think I’m done. 

   — Scott Stratten (@unmarketing) September 21, 2013

While we don’t have Gowalla anymore, we are left to choose from Foursquare (my default), G+, Yelp, Facebook, Urbanspoon, Tripadvisor, and I’m sure a few others I am forgetting. Each has its own niche and community.

I could, of course, simply base my decision on which community I prefer or which one I think is most advantageous for me, but I keep asking myself these questions.

Which is most beneficial for the business, if I am in fact checking in at a business?

Will this check-in help future visitors or friends? And will they see it? How?

Will I score discounts or special privileges, such as Foursquares partnership with AMEX, or the many mayor partnerships for free appetizers? (Nom, nom, nom…)

Which gives me positive visibility, and which is likely to be viewed as spam?

Too many questions? Perhaps. But during my last big trip I found G+ Local (maps) good for finding things like a place to stay, while Foursquare and Yelp proved better at helping me find places to eat that have gotten good reviews. In fact, during recent trips to both New York city and Las Vegas, I selected places to eat because of Foursquare comments from friends.


Of course there are many other apps, like TapaStreet and Banjo, that are supposed to help you find where the action is (and the people are), but I’ve not had much luck with them.

Okay, I offer all of this simply to get your wheels turning and prompt you to ask the same questions: which do you use, when, and why?

7 Things to Consider When Developing a Location-Based Marketing Strategy

You’ve likely heard the saying, “every journey begins with a single step.” Well, that same concept can be applied to multi location-based marketing...

Read More
Looking local gets better results

An Introduction to Multi-Location Marketing Strategy: The Importance of “Looking Local” to Get Better Results

It can be challenging to gain visibility on a local level in the digital environment. But that’s exactly what businesses of all sizes that rely on a...

Read More
Thinking Beyond the Map Pack is Key to Effective Local SEO Performance

For Multi-Location Brands, Thinking “Beyond the Map Pack” is Key to Effective Local Performance

The internet has a global reach, yet nearly every day, consumers search for local results—maybe they’re looking for a plumber, an HVAC repair person,...

Read More