4 min read
Before national brand marketers had social media channels to help them get messages to consumers in a wide range of local markets, they would turn to traditional advertising channels like local newspapers, television or radio stations. They’d...
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3 min read
Starry-eyed marketers sometimes think that marketing is all about having creative brainstorming sessions, creating award-winning websites that...
3 min read
We know that organic traffic is valuable. It’s the holy grail for many marketers who monitor their organic traffic results obsessively, hoping for...
5 min read
In marketing circles before digital marketing emerged, marketing pros often lamented that they couldn’t measure their marketing results accurately....
6 min read
Face it. Marketers work in a budget-conscious environment. Regardless of how successful their organizations are, or how well the economy is doing,...
3 min read
Organic visibility is the gift that keeps on giving for local marketers. Massive fortunes can be gained—and lost—through organic capability. Organic...
6 min read
You’ve likely heard the saying, “every journey begins with a single step.” Well, that same concept can be applied to multi location-based marketing...
3 min read
It can be challenging to gain visibility on a local level in the digital environment. But that’s exactly what businesses of all sizes that rely on a...
4 min read
The internet has a global reach, yet nearly every day, consumers search for local results—maybe they’re looking for a plumber, an HVAC repair person,...
