Cirrus ABS’s MarketSnare solution (formerly CHAMP), a platform for centrally managing a network of localized websites and marketing programs, was recognized as the 2011 Professional Service Innovation of the Year by The Greater Fort Wayne Business Weekly.
What prompted the award is MarketSnare’s ability to help organizations solve challenges in managing their channel marketing programs across wide geographic networks of partners. These partners could be franchises, dealers, agents, associations, or any other such type of affiliate.
“We’re honored to have received this award,” says Matt Nickols, Cirrus CEO, “especially because we believe it further validates the need channel marketers have for managing effective local marketing programs.” He goes on to say that “what’s great about the MarketSnare program is that it’s truly a win/win scenario for all parties. The parent organization wins because it has the tools to ensure that its branding and messaging are consistent across its entire network of partner websites. The cost of managing an effective multi-website digital marketing program is lowered, too. Plus, the parent organization gets better data on the performance of its various campaigns. The local partners win because they each get a very cost-effective and robust solution that improves their sales results. And, finally, the consumer wins because he or she gets a professional website full of great, locally relevant content, including accurate information on products and services they’re interested in.”
The complexities of digital marketing and the effort involved in converting sales at the local level is now an all-consuming task for marketers. “MarketSnare simplifies the process,” Nickols says. “At its core is a platform that provides an effective level of local marketing automation. This helps businesses create and distribute unique content to each local website in their respective networks. MarketSnare’s distinctive personalization “engine” is what specifically enables marketers to personalize content so it reflects each location’s culture and concerns, the products or services likely to have the most local appeal, and what information about each local partner should be known.”
MarketSnare further helps parent organizations ensure that legal compliance issues are satisfied, promotions are executed in a timely, coordinated manner, and marketing success is measured in real time across their entire network of local partner websites.
The Greater Fort Wayne Business Weekly is one of the Times Community Publications from KPC Media Group – Fort Wayne.
Cirrus ABS is a widely recognized full-service marketing and technology solutions firm. Since its founding in 1995 it has helped hundreds of clients nationwide, from small startups to Fortune 500 companies, leverage the Internet and digital technology to achieve their business goals. For more information, please visit www.cirrusabs.com.