How Do Brand Compliance & Legal Issues Impact Local Marketing?

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Show Notes

When it comes to marketing, how should multi-location businesses manage legal compliance issues?

In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to legal compliance and multi-location marketing, including:

* If you’re marketing across state lines, or across various counties, you should be knowledgeable about various legal concerns for each region.

* When it comes to networks of multi-location businesses (e.g. dealers, agents, franchises, etc.), it’s also important to adhere to what we refer to as “brand compliance.” This isn’t a legal term. To us, it means: Are the various representations of your brand across multiple locations in alignment? In other words, are your brand messages consistent across all of your markets?

* In certain industries, such as healthcare and financing, legal and compliance issues get complicated when a business is running various local websites and customized local marketing campaigns.

* The recent development of companies needing to provide ways for users to opt-out of their consumer data being tracked.

* Europe’s law on data protection and privacy, called the General Data Protection Regulation (GDPR).

* The California Consumer Privacy Act (CCPR).

Learn more about how MarketSnare helps businesses succeed at digital marketing: https://www.marketsnare.com.

Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market.

 

Connect and follow!

* Matt Nickols: https://www.linkedin.com/in/mattnickols.

* Elliot Olson: https://www.linkedin.com/in/elliotmolson.

* https://www.linkedin.com/company/marketsnare/about.

* https://twitter.com/marketsnare.

* https://www.facebook.com/MarketSnare.

MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com.

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.


  • Matthew Nickols
    Matthew Nickols
    Matthew Nickols, Founder and CEO of MarketSnare, is a veteran of the digital marketing industry with more than 25 years experience. As chief strategist and consultant, Matthew has worked with SMBs to Fortune100 companies across multiple industries. For the past decade, his focus has been on increasing effectivity, improving ROI, and maximizing efficiency of multi-location marketing programs.
  • Elliot Olson
    Elliot Olson
    Elliot Olson, our host and a passionate professional for business growth, works with leaders and teams supporting them in local marketing and customer experience. For the past three years he’s helped multi-location marketers navigate the challenges of deploying and managing local marketing programs.