Nonprofit Local Chapter and Affiliate Marketing Solutions

Having an effective local presence is what will build visibility for your organization and draw attention to your cause. Without a well conceived local website and supporting digital marketing program for your local chapter, it can feel like you are invisible to people in your community. A nonprofit’s local web presence is the foundation of its local marketing efforts. A local web presence is where branding and localized messaging live. It serves as the basis for organic visibility in search engines and it communicates the message of your cause and organizations value to the local community. It also supports all other marketing tactics being used to reach your audience, including traditional media channels and national marketing campaigns.

The issue is that many programs that provide centralized management for local marketing are difficult to use and expensive. With such high prices and complicated programs, these kinds of setups aren’t any good for nonprofit organizations. However, MarketSnare is both easy to manage and cost-effective. We have recognized the needs of nonprofit organizations and created a program to meet those needs. MarketSnare offers a range of web presence solutions to meet the various needs of digital marketing from stand alone local sites to microsites to advanced association directory solutions. With MarketSnare you can have a focused presence in multiple communities, making sure your message is getting out to many different people in the way that will work best based on their community.

Speak the local language. What gains support in a big city most likely won’t gain the same kind of support from a small town. Connecting with customers about your cause where they live is important! That calls for a local online marketing approach that takes into account such factors as local expressions, culture, climate, economic conditions, and loyalties. A local website can address those factors head on, helping your reach local supporters in more personal ways. This will help them understand why your cause should matter to them. Yes, it’s true that consumers use the web to research global companies. But, when they can, they still prefer to support the nonprofits close to home.

Establish a hub for local marketing. National or regional marketing efforts get a real boost from local “hometown” tie-ins. Being able to tag your TV and radio spots, print ads, billboards, and direct mailers with a local website gives you instant local credibility. Such a site also lets you track the effectiveness of every campaign element in the market. Equally important, driving potential donors to local events and centers gives them more opportunities to learn more about your organization and your brand’s local connection.

Localize SEO. If you’re serious about capturing a local market, you can’t do better than to have a local website infused with local geographic terms and other such references. This approach personalizes and optimizes a website for local search visibility. In the end, it will make your company far more visible than if you were simply to list your outlets on your corporate website’s locator page.

Engage with local social media. You should follow the lead of local businesses, most of whom nowadays have made social media a significant part of their marketing strategy. Engaging supporters and prospects can find you through sites like Facebook and Twitter on your corporate website, this is a great way for them to connect. But adding local social media marketing to the mix – marketing that drives people to a local website – can be much more effective. It’s another way to keep the conversation between you and your supporters going. And it certainly strengthens your local presence!

MarketSnare gives you the means to do it!

With MarketSnare you can manage the digital marketing for your entire network of local chapters and affiliates from one hub. Think of it as a centralized turnkey local marketing management system. What it does is give you complete and immediate control over…