Blog Posts, News, and Information About Local Marketing

Welcome to the MarketSnare blog where we discuss the latest trends, tips, tactics, and best practices in multi-location, local marketing, and marketing automation. If you have the challenge of scaling your marketing efforts across tens to thousands of local markets, locations, agents, or representatives then you're in the right place!

We would love to hear from you! If you have multi-location local marketing questions or want to give us your take on the challenges and solutions you have experienced in scaling your local marketing efforts, please reach out to us. You can also join our local marketing at scale updates or connect with our multi-location marketing community on a number of social media channels.

Drive Value Through Strategic Thinking About Super Bowl Advertisements
Drive Value Through Strategic Thinking About Super Bowl Advertisements
The Super Bowl itself may not have been much fun to watch, particularly if you were pulling for the Denver Broncos. That said, I love watching it not just for the game but also to see what ideas creative marketers come up with to convince you to do something. For me, the clear winner of the night was an advertisement that many may not have seen but have heard about since it aired. This ad was for eSurance and featured spokesman John Krasinski. Read More
02/10/2014
MarketSnares Kevin Mullett Invited to Present to USF Online Class
Alan Knecht, University of San Francisco adjunct professor, has invited Kevin Mullett, MarketSnares director of visibility and social media, to conduct a remote USF online class presentation, Tuesday, February 4, 2014, at 8p.m. EST. The class will feature Kevin's "Over 200 Audio, Video & Image Tools for Social Media Marketing" slideshow. Read More
02/01/2014
Why Arent I Number One Yet for Local SERPs?
Why Arent I Number One Yet for Local SERPs?
We live in a world that is accustomed to and spoiled by instant gratification. We dont wait 3 weeks to receive things from a catalogs anymore, we can communicate with almost anyone instantly from almost anywhere we are, and when we pay for an ad we expect to see it show up at a predetermined time. I get it. Unfortunately, that is not how SEO works, and this expectation of immediacy invariably leads to the questionWhy isnt my website number one on Google yet? Read More
01/14/2014
A Little Birdie Told Me that Hummingbird Values Content for Local SEO
A Little Birdie Told Me that Hummingbird Values Content for Local SEO
As we get the new year started, you may be trying to sort through how search algorithm changes like Googles Hummingbird update have affected your websites online visibility. You may be reviewing your online visibility data or website analytics from the past year and trying to evaluate what you need to do in 2014 to keep your online properties visible and relevant for your customers. David Mihm is the authority at Moz when it comes to local search ranking factors. Mihm took some time to look at how the Hummingbird update impacted local search visibility. I suggest you take the time to read his entire post, but one of his key takeaways Read More
01/13/2014
Solid Strategy Produces Great Advertisements
Solid Strategy Produces Great Advertisements
In a past Cirrus ABS blog, I wrote about the effectiveness of the Dollar Shave Club YouTube advertisement in the context of leveraging an effective strategy. Their campaign has been so successful that theyve been able to air an abridged version of the YouTube video on commercial television and have expanded into new product lines. That ad came to mind immediately when I viewed this Turkish Airlines advertisement featuring basketball player Kobe Bryant and soccer player Lionel Messi Read More
01/03/2014
Grow Your Google Plus Network for Local Visibility
Grow Your Google Plus Network for Local Visibility
Google Plus could significantly impact your organizations online visibility. Many people express skepticism about the actual value one might derive from a network that, on the surface, doesnt appear to have many active users. But while not much may seem to be happening with Google Plus, Id say it is worth considering how to make this channel part of your social media mix. Read More
12/20/2013
Which Location Based Service? Or Any At All?
Which Location Based Service? Or Any At All?
I had an odd thought the other day while preparing for a recent trip. In fact, I wrote this from my flight. With all the choices we have for checking in, how do we decide which LBS (location based service) platform to use if any. It seems many people are getting burned out trying to make this decision. Chris Brogan posted about said burnout not that long ago. Read More
12/10/2013