Empowering Private Equity Firms with Scalable Local Marketing Solutions

Managing marketing for multiple acquired businesses can be complex and time-consuming. MarketSnare simplifies this process by providing a centralized platform that enables private equity firms to standardize marketing efforts across all acquisitions within a vertical market that have a similar business type but serve different local geographic markets.

• Centralized Management: Oversee all local marketing initiatives from a single, intuitive dashboard.
• Establish a hub for local marketing. National or regional marketing efforts get a real boost from local “hometown” tie-ins. Being able to tag your TV and radio spots, print ads, billboards, and direct mailers with a local website gives you instant local credibility. Such a site also lets you track the effectiveness of every campaign element in the market. Equally important, driving potential donors to local events and centers gives them more opportunities to learn more about your organization and your brand’s local connection.
• Localize SEO. If you’re serious about capturing a local market, you can’t do better than to have a local website infused with local geographic terms and other such references. This approach personalizes and optimizes a website for local search visibility. In the end, it will make your company far more visible than if you were simply to list your outlets on your corporate website’s locator page.
• Engage with local social media. You should follow the lead of local businesses, most of whom nowadays have made social media a significant part of their marketing strategy. Engaging supporters and prospects can find you through sites like Facebook and Twitter on your corporate website, this is a great way for them to connect. But adding local social media marketing to the mix – marketing that drives people to a local website – can be much more effective. It’s another way to keep the conversation between you and your supporters going. And it certainly strengthens your local presence!

MarketSnare gives you the means to do it!

 

With MarketSnare you can manage the digital marketing for your entire network of local chapters and affiliates from one hub. Think of it as a centralized turnkey local marketing management system. What it does is give you complete and immediate control over…

• maintaining your organization’s brand standards,
• keeping messaging and content consistent and on point, and
• implementing effective local marketing tactics across all of your local chapters.

At the same time, each of your locations will be able have unique content added to its own site. This includes such things as photos, information on upcoming events, news, recaps of past events or fundraisers, ways to connect and support, and other things of local relevance. Keeping this content freshly updated translates into high local search engine rankings, too! Result? Each of your local causes will be highly ranked for a wide range of keywords and geographic terms important to your organization.

Your chapters also get the benefit of localized, corporate-directed marketing programs that promote your organization and your cause, making each chapter more successful. Contact MarketSnare. We’d love to show you just how this program will work for your nonprofit organization.