Your Display Ads Are Showing in
Markets You Don't Even Serve
Time to Stop Spraying and Start Targeting
The Fire Hose Problem
70%
Of Your Display Budget
Wasted on people who can’t buy from you
Common Waste Scenarios:
- Chicago ads reaching Milwaukee
- Phoenix ads showing in Tucson
- 10-mile service area, 50-mile ad reach
- Paying for impressions, getting no conversions
What Makes This Different
Surgical Geofencing
- Custom shapes, not circles
- Include profitable areas
- Exclude dead zones
- Update seasonally
Local Retargeting Pools
- Portland visitors get Portland ads
- Location-specific messaging
- Local offers and creative
- Higher conversion rates
Surgical Precision at Scale
Draw exact boundaries. Target actual customers. Stop the waste.
Custom Territories
Draw exact service areas, not just radius
Smart Exclusions
Avoid competitor strongholds
Seasonal Adjustments
Adapt to changing patterns
Cross-Location Intelligence
High-performing audiences in one market inform targeting in similar markets.
Your network gets smarter with every impression.
The Bottom Line
Before: Spray and Pray
❌ 70% wasted impressions
❌ Generic creative everywhere
❌ No local relevance
❌ Poor conversion rates
After: Precision Targeting
✓ 100% targeted impressions
✓ Localized creative
✓ Market-specific messaging
✓ 3X conversion rates
Stop wasting 70% of your display budget on people who will never buy from you.
Put Every Dollar Exactly Where It Drives Results
See Your Impression Waste Analysis
Find out how much you’re spending outside service areas
Launch Your Precision Campaign
Geofence your first 10 locations this month