In this episode, Matt Nickols (CEO of MarketSnare), Kevin Mullett (VP of Program Services at MarketSnare), and Tim Flint (Principal and Strategist at Flint Analytics) explore various topics related to multi-location marketing, including: * Google Business Profiles (formerly known as Google My Business) can help businesses manage their online presence across Google Search and Google Maps.
How the info in your Google Business Profile ends up in Google’s “map pack” that display after potential customers search for local goods and services. Plus how the “map pack” is only viewable after some (but not all) very specific transactional intent searches are conducted.
How map packs often get around 30% of organic traffic, and the rest of the organic traffic (around 70%) usually comes from the normal Google search results shown on a page.
Two questions people think about when they search for your local goods or services via Google: Is this relevant to me? Is the distance appropriate?
The differences between informational searches and transactional searches. So, Googling “HVAC scams” is an informational search, and Google probably won’t show you a map pack. However, Googling “HVAC repairs” is a transactional search, and Google will probably show you a map pack.
Be sure to subscribe to “The Multi-Location Marketing Show.” In our podcast, co-hosts Matt and Eilliot will share stories that empower marketers to take control of local websites, listings, reviews, social media, lead nurturing, and digital ads that deliver unrivaled results in each local market.
MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market: https://www.marketsnare.com/podcast.
This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.