Matthew Nickols

As the Founder and CEO of MarketSnare, Matthew oversees a team of talented professionals who specialize in local marketing for multi-location businesses. His focus on staying ahead of the latest trends and technologies ensures that MarketSnare remains at the forefront of the industry, providing clients with the most effective local marketing solutions available. His expertise in generative AI and search marketing concepts is particularly valuable for marketing at the local level in a scalable fashion for brands that support many locations such as franchises, manufacturers with dealer networks, co-ops, and multi-location corporate brands. Matthew’s goal is always to help businesses maximize the performance and ROI on their local marketing investments, giving them a competitive edge in their respective industries.

Over the course of his career, Matthew has worked with countless regional and local businesses as well as many top national multi-location brands, including Lennox, ServiceExperts, Anthem Blue Cross Blue Shield, ADT, Sunburst Shutters, SIRVA, ServiceMaster, Shaw Floors, Pella Windows, Vivint, Cambria, United Van Lines, and more.

In addition to his work at MarketSnare, Matthew is a sought-after speaker and thought leader in the field of digital marketing. He has been featured in numerous publications and has spoken at conferences and events around the country.