Vivint Smart Home Security

Securing Local Marketing Success

Increasing Revenue & Maximizing Vivint’s Reach Through Effective Lead Generation and Turnkey Local Marketing Solutions

Greater local relevance leads to improved local visibility, web traffic, and higher conversion rates.

Vivint, a leading player in the home automation industry, sought to expand its reach and capitalize on new lead generation opportunities. Vivint aimed to significantly boost their sales and revenue through lead generation with the help of MarketSnare. MarketSnare provided Vivint with the resources to leverage various marketing assets at scale, including Google Business Profile, the Map Pack, organic search, and paid search, to achieve their objectives.

Local Marketing Objectives

Vivint Home Security protects over 3 million families across the nation with their Smart Home Security & Alarm Systems.

Vivint’s primary goal working with MarketSnare was was to reach a wide audience of prospective customers, targeting individuals with the highest potential conversion rates and the lowest cost per lead. To do this, Vivint needed to strengthen its local online presence in its many local markets across the country. Despite their reputation for excellence in security, they faced the challenge of establishing an effective web presence for each local market, a task made cost-prohibitive by its scale and complexity. Vivint partnered with MarketSnare to achieve the following objectives:

  • Implement a cost-effective, world-class web solution tailored to each local market
  • Expand Vivint’s reach through effective lead generation
  • Ensure consistent branding and messaging across all facility websites
  • Ensure local relevance and personalization in hundreds of local markets
  • Leveraging a comprehensive search marketing strategy to capture a diverse audience
  • Drive new business by optimizing local search results and converting website visits into leads
  • Maximizing the value of paid search budgets
  • Facilitate centralized oversight of the organization’s web presence while enabling individual locations to manage their content updates efficiently

“

We have been ecstatic with the results of our website program. In less than a year, we have seen an increase of nearly 250% in new website visitors and our online contact requests have increased from an average of two per week to an average of more than 10 per week.

Shae Baker
Administrator at MediLodge of Montrose

”

So how did we do it?

The MarketSnare Solution

In collaboration with MarketSnare, Vivint met its objectives through the implementation of MarketSnare’s comprehensive search marketing program.

Implemented a comprehensive search marketing strategy that generated unique, locally relevant content for each service area. The MarketSnare platform provided the following features and capabilities:

  • Centralized control over web content, compliance, and functionality updates for all affiliated websites
  • Optimization of Google Business Profiles and management of other local business listings to enhance local authority and relevance in each market
  • Local search engine optimization to boost site visibility, increase traffic, and generate leads
  • Analytic tools to measure the effectiveness of online and offline marketing efforts across all websites
  • Streamlined content and website management across the entire network of local sites, freeing up the ADT marketing team to focus on other critical tasks

Leveraged local relevance by utilizing local resources including crime maps, first responder information, and weather updates, aligning with Google’s rewarding criteria for providing value to local users. This turnkey approach ensured that Vivint’s investment in local marketing only occurred when performance targets were met, effectively maximizing their reach and return on investment. Additionally, by targeting additional geographical terms, including regional terms and local suburbs, wider net was cast to capture the most potential consumers searching for services in the area.

Optimized paid search campaigns – MarketSnare created landing pages for each ad group in every local market, ensuring consistency between ad messaging and landing page content. This approach dramatically improved ad quality scores and maximized the value of paid search budgets.

MarketSnare’s collaboration with Vivint in significant improvements in local marketing effectiveness and lead generation, enabling connection with target audiences efficiently and achieving substantial returns on their marketing investments.