Shaw Industries

Floored by Local Marketing Success

Revolutionizing Local Marketing Management and Visibility for Shaw Industries’ Dealer Network

 

MarketSnare’s turnkey marketing solution enabled Shaw to efficiently support and monitor their dealer networks, improve CRM across all markets, and improve local marketing efforts nationwide.

 

Shaw Industries, a Berkshire Hathaway subsidiary, is one of the largest and most respected manufacturing companies in the world. From carpet to laminate, luxury vinyl to golf course greens, and synthetic turf to tile flooring, Shaw produces and installs a wide variety of products. Serving both commercial and residential markets through mass-market and niche industry brands, Shaw has extensive dealer networks across local and commercial markets worldwide, and efficiently managing and supporting such a multitude of dealers, and their local marketing programs, isn’t easy.

Recognizing many dealers don’t have the necessary resources and expertise to manage local marketing effectively on their own, Shaw needed to streamline local marketing efforts for their dealers. By leveraging MarketSnare’s turnkey marketing solutions, Shaw’s dealers were able to keep their focus on sales while their local marketing reach grew. MarketSnare’s solutions give Shaw the ability to provide their dealers with localized content, resources, and marketing assets, while also providing visibility across the whole dealer network. From lead generation through the sale, MarketSnare provides comprehensive local marketing analytics that give Shaw Industries a clear understanding of what’s working at the local level, what kinds of returns they’re getting on their marketing dollars, and what kind of sales pipeline is developing across all their local dealers.