Corrigan Moving Systems

A Move to Higher Local Search Visibility

Efficient Web Presence Management Across 12+ Local Markets

Turnkey program simplifies multi-location web presence and dramatically improves local search performance across all local markets.

 

Corrigan Moving, one of the nation’s leading moving services companies, chose MarketSnare after a comprehensive Request for Proposal (RFP) process to take their web presence to the next level, both locally and corporately. They needed to find a partner capable of revitalizing their local web presence and boosting organic visibility to drive revenue growth. MarketSnare delivered by implementing an efficient solution that simplified the management of the website – from an entire team to a fraction of a single person’s job. Over the first two years, the program has seen significant growth in both corporate and location-specific organic traffic growth at approximately 168% at the local level MarketSnare solutions were able to make dramatic improvements in large competitive metro areas with improvements as high as 617% growth for one location.

This case study explores how Corrigan Moving strategically chose MarketSnare to efficiently establish a strong presence in each of their local markets, ensuring brand consistency and precise messaging alignment.

 

 

 

Local Marketing Objectives

Corrigan Moving Systems has over 90 years of experience in the industry, but they knew they needed help to build a strong presence in their local markets.

Corrigan Moving’s primary goal was to overhaul their corporate web presence to become more locally relevant across their varied geographic markets and enhance organic visibility to foster revenue growth. They were in search of a solution that would empower them to maintain a consistent brand image while tailoring content to meet the unique needs of each local market. MarketSnare was chosen based on our expertise in multi-location marketing and proven track record of success. Our unique one-to-many approach provided the efficiency to create a sustainable, tailored solution that maintained brand consistency while maximizing organic search visibility. MarketSnare worked together with Corrigan Moving aiming to:

• Redesign and optimize their corporate website
• Achieve greater local relevance in their marketing efforts
• Increase organic visibility across all their local markets to drive revenue growth.
• Enable centralized oversight for the organization’s web presence while still allowing each location to easily contribute to their local content as desired
• Create a robust local web presence while ensuring brand consistency
• Tailor content and messaging to individual local markets
• Enhance organic visibility and local search rankings
• Efficiently manage the entire program without increasing the marketing team
• Implement SEO best practices across all local markets

“

We selected MarketSnare because of their capabilities and proven track record in local marketing across many markets. Not only has managing our web-presence become easier, but now we have websites and localized content for each of our locations.

We now have a turnkey solution that just works without us having to manage all the complexity. MarketSnare provides the efficiencies needed to make our local marketing strategy possible, and it’s had a profound impact on our search performance across the board.

Beth Corrigan
Director of Marketing, Corrigan Moving Systems

”

So how did we do it?

The MarketSnare Solution

MarketSnare and Corrigan Moving collaborated to develop a strategy that would exceed the company’s goals.

We worked together to Implement a comprehensive solution that included a complete overhaul and optimization of the corporate website, local market websites using subdomains to create brand consistency, and a local SEO program managed by MarketSnare, allowing Corrigan Moving’s marketing team to focus on content creation and other critical priorities. MarketSnare’s multi-location website management and content localizations technologies have streamlined the local SEO and content creation process for Corrigan Moving, enabling one employee in a part time role manage the process to create over 50 unique pieces of content each month.

Through the MarketSnare Program Corrigan Moving was able to achieve:

• Establishment of a centralized web presence with consistent branding across all local markets
• Improved organic traffic at both the corporate website level and at the local level, in some markets as high as 617% year-over-year.
• Consistent publishing of content, including over 50 unique, localized articles per month, in addition to typical website updates across all local markets
• Implementation of local marketing analytics to measure keyword performance indicators and provide monthly marketing analytics for each local market and rolled up across the entire enterprise
• Regular meetings with the client to offer guidance on best practices and SEO strategies
• Leveraged data from MarketSnare’s network of over 30,000 local markets to gather insights and implement SEO best practices before most competitors have a chance to react

Selecting the right partner to drive online growth across all your local markets is crucial in today’s digitally driven business world.  By efficiently localizing their online presence across various local markets while preserving brand identity, MarketSnare was able to achieve game changing improvements in organic search visibility, brand exposure, and business revenue growth for Corrigan Moving.