A-1 Freeman
Moving To Higher Engagement
Multi-location Local Marketing Results Across 17 Locations
Greater local relevance leads to improved local visibility, web traffic, and higher conversion rates.
Cirrus ABS and MediLodge rolled out a pilot of the new website in one location. Within a few months of the pilot launch, the initial location showed impressive results, spurring MediLodge to expedite the program roll-out for the entire organization. Highlights of the deployment included:
INCREASE in website user sessions coming from MarketSnare Local Sites implementation from Year 1 to Year 3
SEARCH RANKING for 48 out of 60 target, non-branded local keywords,m with over 95% Page One placement in major search engines
INCREASE in website form submissions from Year 1 to Year 3
Local Marketing Objectives
MediLodge Group is named the #1 short-term rehab facility in Michigan by the Detroit Free Press.
MediLodge Group includes 17 nursing homes and assisted living facilities. Despite the excellence of its care, MediLodge was lacking a strong local online presence in communities where its facilities were located. The effort and complexity of developing an effective web-based solution for each local facility was cost-prohibitive. MediLodge Group used MarketSnare to:
- Implement a world-class web solution that was cost-effective for each location
- Ensure consistent implementation of the MediLodge brand and messaging across all facility websites
- Drive new business by optimizing local search results and converting website visits into leads
- Enable centralized oversight for the organization’s web presence while still allowing each location to easily update its own content
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Using the MarketSnare Platform, we are able to manage our local sites that we wouldn’t have the capacity to handle otherwise, and we have produced some unprecedented growth of 172% year over year for site visits. And for the first 7 months of 2019, booked moves (sales) from form fills alone have surpassed both 2018 and 2017 yearly totals.
Julie DeLong
Director of Marketing at A1-Freeman
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So how did we do it?
The MarketSnare Solution
MarketSnare and MediLodge collaborated to develop a strategy that would meet its objectives.
Implemented a localized search marketing strategy that created unique locally relevant content for each topic that supported MediLodge services it wanted to be visible for. Leveraged the MarketSnare platform to make each webpage and ongoing blog posts and other content unique and personalized to each local market at scale in a highly efficient way.
Deployed the award-winning MarketSnare platform to manage local content, business listings and compliance across all local markets. Features included:
- Centrally controlled web content, compliance and functionality updates that can be pushed out to all affiliated websites.
- Optimized Google Business Profile and managed other local business listing accounts to build local authority and relevance in each market.
- Local search engine optimization to increase site visibility, traffic and lead generation
- Analytic tools to measure online and offline marketing efforts across all websites
- Turnkey management of content and website updates across the entire network of local sites to free up the MediLodge marketing team to focus on other critical tasks.