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Blog Posts, News, and Information About Local Marketing

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Analytics are vital to your multi-location local marketing strategy

3 min read

The Importance of Analytics in Your Multi-Location Local Marketing Strategy

As multi-location marketing professionals, we understand the importance of data-driven decision making. It is often said that the first step toward improving something is to start to measure it. Analyzing website traffic and user behavior at the...

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What franchises can do to improve GBP rankings

3 min read

What Can Franchises Do to Improve Google Business Profile Rankings?

Whether you're a corporate marketer at a franchise or a local franchise owner, you know that ranking in the Google Map Pack is crucial to your...

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Build local search relevance and maximize ROI as a multi-location business

4 min read

How Multi-Location Businesses can Build Local Search Relevance to Maximize Local Marketing ROI

In today’s digital age, businesses that operate across multiple locations face unique challenges when it comes to marketing and building their online...

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Use GBP right to rank high in Google search

4 min read

How to Harness Your Google Business Profile to Rank High in Google

What used to be called Google My Business is now called Google Business Profiles (GBP). The semantics don’t really matter, but the functionality...

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The trick to utilizing local SEO trends in 2023

2 min read

10+ Local SEO Trends You Shouldn’t Overlook in 2023—Part 2

In Part 1 of this two-part series we shared five tips on how multi-location national brands can take advantage of trends in local SEO in 2023. Here...

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Local SEO trends to implement in 2023

2 min read

10+ Local SEO Trends You Shouldn’t Overlook in 2023—Part 1

Maybe it was the pandemic. Maybe it was the “shop local” movement. Maybe it was the rapid proliferation of smartphones and searches conducted on...

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Understand and take on the rising costs of digital ads

2 min read

4 Strategies for Combating the Rising Costs of Digital Ads

A Business Insider analysis of digital ad costs from Q1-2021 and Q2-2021 comparing year-over-year costs for CPC (cost-per-click) and CPM (cost per...

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Local Business Listings Done Right

3 min read

The Power of Local Business Listings Done Right

Because so much of the search traffic online these days is local search—which Google is well aware of—the local pack, or map pack as it is often...

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Local Business Tips for Social Media Marketing

4 min read

Social Media Marketing Tips for Local Businesses

Before national brand marketers had social media channels to help them get messages to consumers in a wide range of local markets, they would turn to...

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Brand compliance and legal issues impact local marketing

3 min read

How do Brand Compliance and Legal Issues Impact Local Marketing?

Starry-eyed marketers sometimes think that marketing is all about having creative brainstorming sessions, creating award-winning websites that...

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