Blogs

Kevin Mullett will be a featured speaker and panel participant at the Inside Social Marketing conference.

MarketSnare was launched today by marketing and technology firm Cirrus ABS.

Psychologically, we tend to reward loud people and people who are confident whether they have a strong record of having their facts right or not. If you wa

Psychologically, we tend to reward loud people and people who are confident whether they have a strong record of having their facts right or not. If you wa

Cirrus ABS's MarketSnare solution (formerly CHAMP), a platform for centrally managing a network of localized websites and marketing programs, won the 2011 Professional Service Innovation of the Year award from The Greater Fort Wayne Business Weekly.

Strategy development requires using different types of data to establish a plan to help people achieve their goals. It’s like developing a vision for a cus

Online marketing localization is still influenced by the “Yellow Pages,” even in the digital consumer age. Now, I’m not suggesting that people are pulling

Information technology assets are part of every organization but are oftenunder-utilized. These assets include critical information about your customers, t

Online marketing localization is still influenced by the “Yellow Pages,” even in the digital consumer age. Now, I’m not suggesting that people are pulling