Anthem Blue Cross Blue Shield

A Prescription For Local Marketing Success

Local Marketing Objectives

Connect customers with local agents to give them a local connection point with a more personalized service experience.

Anthem Blue Cross Blue Shield is one of the largest health insurance organizations in the United States. . With thousands of agents across the country, Anthem faced the challenge of connecting on a more personal level with their customer base.

The primary objective was to enable Anthem’s agents, spread across various states and metro areas, to connect with people seeking health insurance and senior care products at the local level. This involved combining websites and in-store programs to enhance local market visibility and drive sales growth.

Other Key Objectives:

• Create a local web presence in each market, so consumers can connect with local agents and develop a relationship where they can help them better understand complex insurance products and options
• Give Anthem the tools needed to efficiently manage and support local marketing programs for a large number of local agents spread out across the country
• Help enforce a consistent implementation of the Anthem brand across all the local marketing programs
• Maximize ROI by keeping local marketing costs low without sacrificing performance
• Improve sales growth in each local market by connecting local agents to consumers actively looking for insurance products provided by Anthem.

The results of Anthem’s local marketing program were truly stunning by any measure. By combining local digital marketing and in-store retail strategies, MarketSnare was able to help Anthem achieve their most successful marketing program ever, delivering the highest ROI company-wide across all marketing initiatives

“

We’ve seen YOY increases over the past 5+ years with an average of 115% sales growth that I can attribute directly to our partnership. MarketSnare’s marketing program has consistently been our most successful marketing program with the highest return company wide over the past 5 years.

Keith Notgrass
Anthem Retail Program Manager

”

So how did we do it?

The MarketSnare Solution

MarketSnare and Anthem collaborated to create the Anthem Retail Local Marketing Program.

Developed a centralized web portal for agents that allows them to easily identify and sign up for local marketing initiatives in various retail establishments, making it safe and effective to connect with prospective customers in their areas.  This, combined with other forms of local marketing, connects agents directly with consumers in their local markets.

Enabled Anthem to manage these efforts at scale through MarketSnare’s centralized system. Each agent could select the specific marketing activities they wanted to engage in at the local level. The system also facilitated the procurement of necessary supplies and digital assets for successful marketing campaigns.

• Created efficiencies that allowed a single person to manage the program across thousands of agents nationwide through automation.
• Implemented a central marketing procurement system, simplifying access to time slots and resources.
• Enabled each agent to have a digital presence and a physical location for meeting with customers.
• Empowered one person to efficiently manage the entire program.
• Achieved five consecutive years of massive sales growth with an average of 115% growth over two years.

By combining digital and in-store strategies, MarketSnare was able to help Anthem achieve their most successful marketing program, delivering the highest ROI company-wide across all marketing initiatives, setting a benchmark for their marketing efforts in the industry.

So how did we do it?

The MarketSnare Solution

MarketSnare and Anthem collaborated to create the Anthem Retail Local Marketing Program.

Developed a centralized web portal for agents that allows them to easily identify and sign up for local marketing initiatives in various retail establishments, making it safe and effective to connect with prospective customers in their areas.  This, combined with other forms of local marketing, connects agents directly with consumers in their local markets.

Enabled Anthem to manage these efforts at scale through MarketSnare’s centralized system. Each agent could select the specific marketing activities they wanted to engage in at the local level. The system also facilitated the procurement of necessary supplies and digital assets for successful marketing campaigns.

• Created efficiencies that allowed a single person to manage the program across thousands of agents nationwide through automation.
• Implemented a central marketing procurement system, simplifying access to time slots and resources.
• Enabled each agent to have a digital presence and a physical location for meeting with customers.
• Empowered one person to efficiently manage the entire program.
• Achieved five consecutive years of massive sales growth with an average of 115% growth over two years.

By combining digital and in-store strategies, MarketSnare was able to help Anthem achieve their most successful marketing program, delivering the highest ROI company-wide across all marketing initiatives, setting a benchmark for their marketing efforts in the industry.

Need a hand with your Local Marketing Strategy?

To learn more about how MarketSnare can help you solve your multi-location , local marketing challenges click below to set up a free 15 minute introductory call.