Generated by All in One SEO v4.9.7.2, this is an llms.txt file, used by LLMs to index the site. # Marketsnare Marketsnare ## Sitemaps - [XML Sitemap](https://www.marketsnare.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://www.marketsnare.com/blog) - BlogsThe Importance of Analytics in Your Multi-Location Local Marketing StrategyHere we explore the benefits of analytics with your marketing strategy at the corporate and local levels, and provide tips on how to get started.What Can Franchises Do to Improve Google Business Profile Rankings?Here are some tips to help you get started with improving your franchise - [Kevin Mullett to Speak at SMX Social Media Marketing 2013](https://www.marketsnare.com/kevin-mullett-to-speak-at-smx-social-media-marketing-2013) - Kevin Mullett, often called on for his marketing tool knowledge, to present at SMX Social Media Marketing 2013, a premier search and social event in Las Vegas. - [What Is a Content Opportunity Report, and Why Should It Precede an Editorial Calendar? | MarketSnare](https://www.marketsnare.com/what-is-a-content-opportunity-report-and-why-should-it-precede-an-editorial-calendar-marketsnare) - Over the past several years much has been said and written on the subject of editorial calendars. But few people have specifically addressed methodologies - [SMX West, San Jose, Cal., Invites MarketSnares Mullett to Speak](https://www.marketsnare.com/smx-west-san-jose-cal-invites-marketsnares-mullett-to-speak) - Kevin Mullett, MarketSnare director of social media and visibility, has been invited to speak at SMX West in San Jose, Cal., Thursday, March. 13. - [Drive Value Through Strategic Thinking About Super Bowl Advertisements](https://www.marketsnare.com/drive-value-through-strategic-thinking-about-super-bowl-advertisements) - The Super Bowl itself may not have been much fun to watch, particularly if you were pulling for the Denver Broncos. That said, I love watching it not just - [Drive Value Through Strategic Thinking About Super Bowl Advertisements | MarketSnare](https://www.marketsnare.com/drive-value-through-strategic-thinking-about-super-bowl-advertisements-marketsnare) - The Super Bowl itself may not have been much fun to watch, particularly if you were pulling for the Denver Broncos. That said, I love watching it not just - [MarketSnares Kevin Mullett Invited to Present to USF Online Class](https://www.marketsnare.com/marketsnares-kevin-mullett-invited-to-present-to-usf-online-class) - MarketSnare's Kevin Mullett will conduct a remote USF online class presentation on imaging tools for social media marketing, Tues., Feb. 4, 2014, at 8p.m. EST. - [Return #SocialChat Engagement for MarketSnares Kevin Mullett](https://www.marketsnare.com/return-socialchat-engagement-for-marketsnares-kevin-mullett) - Mon., Feb. 3, 2014, at 9:00 p.m. EST, MarketSnare's Kevin Mullett will guest once again on SocialParler’s weekly live Twitter Chat, #SocialChat. - [Why Arent I Number One Yet for Local SERPs?](https://www.marketsnare.com/why-arent-i-number-one-yet-for-local-serps) - We live in a world that is accustomed to – and spoiled by – instant gratification. We don’t wait 3 weeks to receive things from a catalogs anymore, we can - [Why Arent I Number One Yet for Local SERPs? | MarketSnare](https://www.marketsnare.com/why-arent-i-number-one-yet-for-local-serps-marketsnare) - We live in a world that is accustomed to – and spoiled by – instant gratification. We don’t wait 3 weeks to receive things from a catalogs anymore, we can - [A Little Birdie Told Me that Hummingbird Values Content for Local SEO](https://www.marketsnare.com/a-little-birdie-told-me-that-hummingbird-values-content-for-local-seo) - As we getthe new year started, you may be trying to sort through how search algorithm changes like Google’s Hummingbird update have affected your website’s - [A Little Birdie Told Me that Hummingbird Values Content for Local SEO | MarketSnare](https://www.marketsnare.com/a-little-birdie-told-me-that-hummingbird-values-content-for-local-seo-marketsnare) - As we getthe new year started, you may be trying to sort through how search algorithm changes like Google’s Hummingbird update have affected your website’s - [Solid Strategy Produces Great Advertisements](https://www.marketsnare.com/solid-strategy-produces-great-advertisements) - In a past Cirrus ABS blog, I wrote about the effectiveness of the Dollar Shave Club YouTube advertisement in the context of leveraging an effective strateg - [Solid Strategy Produces Great Advertisements | MarketSnare](https://www.marketsnare.com/solid-strategy-produces-great-advertisements-marketsnare) - In a past Cirrus ABS blog, I wrote about the effectiveness of the Dollar Shave Club YouTube advertisement in the context of leveraging an effective strateg - [Grow Your Google Plus Network for Local Visibility](https://www.marketsnare.com/grow-your-google-plus-network-for-local-visibility) - Google Plus could significantly impact your organization’s online visibility. Many people express skepticism about the actual value one might derive from a - [Grow Your Google Plus Network for Local Visibility | MarketSnare](https://www.marketsnare.com/grow-your-google-plus-network-for-local-visibility-marketsnare) - Google Plus could significantly impact your organization’s online visibility. Many people express skepticism about the actual value one might derive from a - [Which Location Based Service? Or Any At All?](https://www.marketsnare.com/which-location-based-service-or-any-at-all) - I had an odd thought the other day while preparing for a recent trip. In fact, I wrote this from my flight. With all the choices we have for “checking in,” - [Which Location Based Service? Or Any At All? | MarketSnare](https://www.marketsnare.com/which-location-based-service-or-any-at-all-marketsnare) - I had an odd thought the other day while preparing for a recent trip. In fact, I wrote this from my flight. With all the choices we have for “checking in,” - [Over 200 Audio, Video, & Image Tools for Social Media Marketing from #ISMConf](https://www.marketsnare.com/over-200-audio-video-image-tools-for-social-media-marketing-from-ismconf) - Over 200 audio, video, and image tools for social media marketing and a lot of tips, too. From Kevin Mullett's presentation at the 2013 Inside Social Marketing #ISMConf. - [MarketSnares Kevin Mullett to Guest on Mon., 11/25, #SocialChat](https://www.marketsnare.com/marketsnares-kevin-mullett-to-guest-on-mon-11-25-socialchat) - Join our very own Kevin Mullet this coming Monday, November 25, at 9:00 p.m., when he guests on SocialParler’s weekly live Twitter Chat, #SocialChat. - [155 Tools from the SMX Social Tools Super Session](https://www.marketsnare.com/155-tools-from-the-smx-social-tools-super-session) - Kevin Mullett's presentation from the 2013 SMX Social Tools Super Session included a whopping 155 social media tools - and a few tips, too. - [155 Tools from the SMX Vegas Social Tools Super Session](https://www.marketsnare.com/155-tools-from-the-smx-vegas-social-tools-super-session) - Kevin Mullett's presentation from the 2013 SMX Social Tools Super Session included a whopping 155 social media tools - and a few tips, too. - [4 Ways to Reach a Local Audience](https://www.marketsnare.com/4-ways-to-reach-a-local-audience) - Struggling to compete at the local level? If it’s any consolation, you’re not alone. Lots of national brand marketers are finding it tough to establish and - [4 Ways to Reach a Local Audience | MarketSnare](https://www.marketsnare.com/4-ways-to-reach-a-local-audience-marketsnare) - Struggling to compete at the local level? If it’s any consolation, you’re not alone. Lots of national brand marketers are finding it tough to establish and - [MarketSnares Kevin Mullett to Speak at Inside Social Marketing, Dec. 3 4](https://www.marketsnare.com/marketsnares-kevin-mullett-to-speak-at-inside-social-marketing-dec-3-4) - Kevin Mullett will be a featured speaker and panel participant at the Inside Social Marketing conference. - [MarketSnare Captures Local Visibility With Revolutionary Multi-Site Platform](https://www.marketsnare.com/marketsnare-captures-local-visibility-with-revolutionary-multi-site-platform) - MarketSnare was launched today by marketing and technology firm Cirrus ABS. - [Loud or Confident Marketers Arent Usually Authoritative](https://www.marketsnare.com/loud-or-confident-marketers-arent-usually-authoritative) - Psychologically, we tend to reward loud people and people who are confident whether they have a strong record of having their facts right or not. If you wa - [Loud or Confident Marketers Arent Usually Authoritative | MarketSnare](https://www.marketsnare.com/loud-or-confident-marketers-arent-usually-authoritative-marketsnare) - Psychologically, we tend to reward loud people and people who are confident whether they have a strong record of having their facts right or not. If you wa - [MarketSnare Wins Professional Service Innovation Award](https://www.marketsnare.com/marketsnare-wins-professional-service-innovation-award) - Cirrus ABS's MarketSnare solution (formerly CHAMP), a platform for centrally managing a network of localized websites and marketing programs, won the 2011 Professional Service Innovation of the Year award from The Greater Fort Wayne Business Weekly. - [How to Connect your Information Technology Resources with Your Marketing Effort](https://www.marketsnare.com/how-to-connect-your-information-technology-resources-with-your-marketing-effort) - Information technology assets are part of every organization but are oftenunder-utilized. These assets include critical information about your customers, t - [Clear Vision, Solid Strategy Development, Cant Lose](https://www.marketsnare.com/clear-vision-solid-strategy-development-cant-lose) - Strategy development requires using different types of data to establish a plan to help people achieve their goals. It’s like developing a vision for a cus - [Online Marketing Localization: Where Google Meets the Yellow Pages](https://www.marketsnare.com/online-marketing-localization-where-google-meets-the-yellow-pages) - Online marketing localization is still influenced by the “Yellow Pages,” even in the digital consumer age. Now, I’m not suggesting that people are pulling - [How to Connect your Information Technology Resources with Your Marketing Effort | MarketSnare](https://www.marketsnare.com/how-to-connect-your-information-technology-resources-with-your-marketing-effort-marketsnare) - Information technology assets are part of every organization but are oftenunder-utilized. These assets include critical information about your customers, t - [Online Marketing Localization: Where Google Meets the Yellow Pages | MarketSnare](https://www.marketsnare.com/online-marketing-localization-where-google-meets-the-yellow-pages-marketsnare) - Online marketing localization is still influenced by the “Yellow Pages,” even in the digital consumer age. Now, I’m not suggesting that people are pulling - [Clear Vision, Solid Strategy Development, Cant Lose | MarketSnare](https://www.marketsnare.com/clear-vision-solid-strategy-development-cant-lose-marketsnare) - Strategy development requires using different types of data to establish a plan to help people achieve their goals. It’s like developing a vision for a cus - [Speaker Kevin Mullett to Present at SMX Social Media Marketing 2013](https://www.marketsnare.com/speaker-kevin-mullett-to-present-at-smx-social-media-marketing-2013) - Kevin Mullett, often called on for his marketing tool knowledge, to present at SMX Social Media Marketing 2013, a premier search and social event in Las Vegas. - [Creating a High Performance, Scalable Local Marketing Strategy for Multi-Location Businesses | MarketSnare](https://www.marketsnare.com/creating-a-high-performance-scalable-local-marketing-strategy-for-multi-location-businesses-marketsnare) - Picture yourself as the new Chief Marketing Officer of a national brand that has 100 franchisees (or dealers, agents, locations, or other local representat - [Ways to Navigate Rising Digital Advertising Costs](https://www.marketsnare.com/ways-to-navigate-rising-digital-advertising-costs) - What do the rising costs of digital advertisements mean for your multi-location business? - [How to Score High On Near Me Searches](https://www.marketsnare.com/how-to-score-high-on-near-me-searches) - Will your local business pop up in the top results? - [Supercharging Your Local Business Listings w/ Kevin Mullett](https://www.marketsnare.com/supercharging-your-local-business-listings-w-kevin-mullett) - When it comes to local business listings, unfortunately there’s a ton of misinformation out there... - [Connection is Key to Successful Local Social Media Strategies for Multi-Location Businesses](https://www.marketsnare.com/connection-is-key-to-successful-local-social-media-strategies-for-multi-location-businesses) - What is the key to having a great local marketing campaign? - [4 Tips for Improving Your Organic Search Visibility](https://www.marketsnare.com/4-tips-for-improving-your-organic-search-visibility) - Revolutionize your organic search visibility with these four tips. - [Tips for Improving Your Organic Search Visibility](https://www.marketsnare.com/tips-for-improving-your-organic-search-visibility) - Revolutionize your organic search visibility with these four tips. - [How Do Brand Compliance & Legal Issues Impact Local Marketing?](https://www.marketsnare.com/how-do-brand-compliance-legal-issues-impact-local-marketing) - When it comes to marketing, how should multi-location businesses manage legal compliance issues? - [Why Calculating Your Marketing ROI for Multi-Location Businesses Is Critical](https://www.marketsnare.com/why-calculating-your-marketing-roi-for-multi-location-businesses-is-critical) - Is it possible to find an ROI on multi-location marketing? In this article, we show you why it is critical and how to identify your campaigns ROI. - [What Is A Good Marketing ROI for Multi-Location Businesses?](https://www.marketsnare.com/what-is-a-good-marketing-roi-for-multi-location-businesses) - In this episode, we explore what a good ROI is and how to calculate it. - [Organic Visibility is the Holy Grail of Local Marketing](https://www.marketsnare.com/organic-visibility-is-the-holy-grail-of-local-marketing) - Everyone is trying to crack the code of SEO and online marketing at scale with paid ads but we want to show you why the solution is organic visibility. - [Quantifying SEO: How Should Local Businesses Measure Organic Visibility?](https://www.marketsnare.com/quantifying-seo-how-should-local-businesses-measure-organic-visibility) - How can local businesses quantify their SEO efforts and what are some of the ways you can measure organic visibility? - [Adopting a Local Marketing Mindset: Cater to the Locals](https://www.marketsnare.com/adopting-a-local-marketing-mindset-cater-to-the-locals) - Local markets have specific marketing needs that are unique to them alone. It can be challenging to adopt a local marketing mindset but we have seen it is absolutely essential. - [Why Organic Visibility Should Be the Foundation for Local Marketing Programs](https://www.marketsnare.com/why-organic-visibility-should-be-the-foundation-for-local-marketing-programs) - In this episode, Matt and Elliot explore various topics related to multi-location marketing and organic visibility. - [From Lost to Found: Building Your First Multi-Location Marketing Strategy](https://www.marketsnare.com/from-lost-to-found-building-your-first-multi-location-marketing-strategy) - You are new to your position and in charge of creating a multi-location marketing strategy. Where do you begin? - [Building a Foundation for Successful Location-Based Marketing](https://www.marketsnare.com/building-a-foundation-for-successful-location-based-marketing) - What does success look like in Multi-Location Marketing? In this episode, Matt and Elliot discuss the keys to a successful foundation. - [The Challenges & Benefits of a Multi-location Marketing Strategy](https://www.marketsnare.com/the-challenges-benefits-of-a-multi-location-marketing-strategy) - What does success look like in Multi-Location Marketing? In this episode, Matt and Elliot discuss the keys to a successful foundation. - [What are Rogue Facebook Pages and Why Should You Worry about Them?](https://www.marketsnare.com/what-are-rogue-facebook-pages-and-why-should-you-worry-about-them) - Have you ever stumbled across a Facebook page for your business that wasn’t under your control? You might just be scratching the surface of the rogue pages your company’s Facebook presence has. - [Kevin Mullett to Speak at Digital Summit Seattle](https://www.marketsnare.com/kevin-mullett-to-speak-at-digital-summit-seattle) - Kevin Mullett, Director of Visibility & Social Media here at MarketSnare, will be speaking at the Digital Summit Seattle marketing conference on February 27, 2019. - [MarketSnare’s Director of Visibility & Social Media to Speak at Digital Summit Seattle](https://www.marketsnare.com/marketsnares-director-of-visibility-social-media-to-speak-at-digital-summit-seattle) - Kevin Mullett, Director of Visibility & Social Media here at MarketSnare, will be speaking at the Digital Summit Seattle marketing conference on February 27, 2019. - [MarketSnare's Mullett Named One of Top 100 Content Marketing Influencers](https://www.marketsnare.com/marketsnares-mullett-named-one-of-top-100-content-marketing-influencers) - MarketSnare’s director of visibility and social media Kevin Mullett Named One of Top 100 Content Marketing Influencers. - [MarketSnare's Mullett to Speak at 3rd Annual IN-OH Regional Tourism Conference](https://www.marketsnare.com/marketsnares-mullett-to-speak-at-3rd-annual-in-oh-regional-tourism-conference) - MarketSnare Social Media & Visibility Director Kevin Mullett will speak on June 11, 2015, at the 3rd Annual IN-OH Regional Tourism Conference in Richmond, IN. - [Kevin Mullett to Be Featured SEO Presenter at SMX West 2015](https://www.marketsnare.com/kevin-mullett-to-be-featured-seo-presenter-at-smx-west-2015) - Kevin Mullett has been selected for yet another SMX gig - [Kevin Mullett to Be Featured SEO Presenter at SMX West 2015 | MarketSnare](https://www.marketsnare.com/kevin-mullett-to-be-featured-seo-presenter-at-smx-west-2015-marketsnare) - Kevin Mullett has been selected for yet another SMX gig - [Ideas for Marketers Developing Relevant Local Content for Multi-Location Businesses](https://www.marketsnare.com/ideas-for-marketers-developing-relevant-local-content-for-multi-location-businesses) - Relevant local content is one of the most challenging types of content to write, whether you’re a family-owned single-location business or a multi-national - [Over 176 Social Media Super Tools From #SMX Vegas](https://www.marketsnare.com/over-176-social-media-super-tools-from-smx-vegas) - Kevin Mullett's presentation from the 2014 #SMX Vegas Social Media SuperTools session which included over 176 tools. - [Ideas for Marketers Developing Relevant Local Content for Multi-Location Businesses | MarketSnare](https://www.marketsnare.com/ideas-for-marketers-developing-relevant-local-content-for-multi-location-businesses-marketsnare) - Relevant local content is one of the most challenging types of content to write, whether you’re a family-owned single-location business or a multi-national - [An Easy Way Communities Can Empower Agencies to Tell Their Story](https://www.marketsnare.com/an-easy-way-communities-can-empower-agencies-to-tell-their-story) - When agencies and customers we work with bring innovative ideas to the table, it makes me so happy. We’re always looking for sharp, new ways that our clien - [An Easy Way Communities Can Empower Agencies to Tell Their Story | MarketSnare](https://www.marketsnare.com/an-easy-way-communities-can-empower-agencies-to-tell-their-story-marketsnare) - When agencies and customers we work with bring innovative ideas to the table, it makes me so happy. We’re always looking for sharp, new ways that our clien - [MarketSnares Mullett to Speak at SMX East 2014 about SEO](https://www.marketsnare.com/marketsnares-mullett-to-speak-at-smx-east-2014-about-seo) - Kevin Mullett is scheduled to be a featured speaker at SMX East in New York City, Thursday, Oct 2. Come see him at the SEO Site Clinic session. - [MarketSnare’s Kevin Mullett to Speak at SMX East 2014 about SEO](https://www.marketsnare.com/marketsnares-kevin-mullett-to-speak-at-smx-east-2014-about-seo) - Kevin Mullett is scheduled to be a featured speaker at SMX East in New York City, Thursday, Oct 2. Come see him at the SEO Site Clinic session. - [Local SEO Tips: Quality Content Without Context And Relevance Will Fail](https://www.marketsnare.com/local-seo-tips-quality-content-without-context-and-relevance-will-fail) - The days of flippantly regurgitating Google’s “just write great content” mantra should be long behind us. Local visibility and search success require conte - [Local SEO Tips: Quality Content Without Context And Relevance Will Fail | MarketSnare](https://www.marketsnare.com/local-seo-tips-quality-content-without-context-and-relevance-will-fail-marketsnare) - The days of flippantly regurgitating Google’s “just write great content” mantra should be long behind us. Local visibility and search success require conte - [MarketSnare Creator Helps Komets Hockey Team Win ECHL Website Award](https://www.marketsnare.com/marketsnare-creator-helps-komets-hockey-team-win-echl-website-award) - The Fort Wayne hockey team recently won the ECHL’s Website Award of Excellence for a Cirrus ABS-designed, built & hosted website. - [A Call For More Calls To Action](https://www.marketsnare.com/a-call-for-more-calls-to-action) - Does your content ask people for the sale? Does it ask for it early and often? Does it extend the proverbial hand to close the deal when complete? Unfortun - [A Call For More Calls To Action | MarketSnare](https://www.marketsnare.com/a-call-for-more-calls-to-action-marketsnare) - Does your content ask people for the sale? Does it ask for it early and often? Does it extend the proverbial hand to close the deal when complete? Unfortun - [Organic vs. PPC: A False Choice For Local Visibility](https://www.marketsnare.com/organic-vs-ppc-a-false-choice-for-local-visibility) - Multiple studies and surveys have shown that going after high search-engine visibility is one the most effective things a business can do to connect with q - [Organic vs. PPC: A False Choice For Local Visibility | MarketSnare](https://www.marketsnare.com/organic-vs-ppc-a-false-choice-for-local-visibility-marketsnare) - Multiple studies and surveys have shown that going after high search-engine visibility is one the most effective things a business can do to connect with q - [Mullett Selected to Speak at 1st of New Paul Clarke Marketing Seminars, April 15](https://www.marketsnare.com/mullett-selected-to-speak-at-1st-of-new-paul-clarke-marketing-seminars-april-15) - MarketSnare director of visibility & social media, Kevin Mullett, will be sole speaker at 1st Paul Clarke Nonprofit Resource Center marketing seminar series. - [Mullett to Speak at 1st of New Marketing Seminar Series, April 15](https://www.marketsnare.com/mullett-to-speak-at-1st-of-new-marketing-seminar-series-april-15) - MarketSnare director of visibility & social media, Kevin Mullett, will be sole speaker at 1st Paul Clarke Nonprofit Resource Center marketing seminar series. - [Discovering New Content One Opportunity at a Time](https://www.marketsnare.com/discovering-new-content-one-opportunity-at-a-time) - Kevin Mullett revealed our Content Opportunity Report to the world to rave reviewsnot too long ago. Simply put, this report offers a way to evaluate opport - [Discovering New Content One Opportunity at a Time | MarketSnare](https://www.marketsnare.com/discovering-new-content-one-opportunity-at-a-time-marketsnare) - Kevin Mullett revealed our Content Opportunity Report to the world to rave reviewsnot too long ago. Simply put, this report offers a way to evaluate opport - [Tonight! MarketSnares Mullett Discusses Content Opportunities on #SocialChat](https://www.marketsnare.com/tonight-marketsnares-mullett-discusses-content-opportunities-on-socialchat) - Kevin Mullett talks about “Capturing Your Known and Unknown Content Opportunities” tonight, March 17, 2014, on SocialParler’s live Twitter Chat, #SocialChat. - [Talking About SEO Tools For Winning Business At #SMX](https://www.marketsnare.com/talking-about-seo-tools-for-winning-business-at-smx) - Kevin Mullett's presentation from the 2014 #SMX West "What's In My SEO Toolbox" session which included 109 tools- and a a lot of tips, too. - [MarketSnare Releases Unique Content Opportunity Report for Marketers](https://www.marketsnare.com/marketsnare-releases-unique-content-opportunity-report-for-marketers) - MarketSnare has released its aptly named “Content Opportunity Report,” a unique new tool designed to help marketers develop online copy creation strategies. - [What Is a Content Opportunity Report, and Why Should It Precede an Editorial Calendar?](https://www.marketsnare.com/what-is-a-content-opportunity-report-and-why-should-it-precede-an-editorial-calendar) - Over the past several years much has been said and written on the subject of editorial calendars. But few people have specifically addressed methodologies - [How Multi-Location Marketers Can Exceed Their 2014 Objectives](https://www.marketsnare.com/how-multi-location-marketers-can-exceed-their-2014-objectives) - As we roll into March with the craziness of the start of a new year well in our rearview mirror, the majority of us marketing professionals are busy workin - [How Multi-Location Marketers Can Exceed Their 2014 Objectives | MarketSnare](https://www.marketsnare.com/how-multi-location-marketers-can-exceed-their-2014-objectives-marketsnare) - As we roll into March with the craziness of the start of a new year well in our rearview mirror, the majority of us marketing professionals are busy workin - [How Multi-Location Businesses can Build Local Search Relevance to Maximize Local Marketing ROI](https://www.marketsnare.com/how-multi-location-businesses-can-build-local-search-relevance-to-maximize-local-marketing-roi) - By following these tips, businesses with multiple locations can improve their local search relevance and ultimately drive more traffic. - [How to Harness Your Google Business Profile to Rank High in Google](https://www.marketsnare.com/how-to-harness-your-google-business-profile-to-rank-high-in-google) - The content on your GBP is important. You must have a foundational level of content that is high quality, locally relevant, and current. - [10+ Local SEO Trends You Shouldn’t Overlook in 2023—Part 2](https://www.marketsnare.com/10-local-seo-trends-you-shouldnt-overlook-in-2023-part-2) - Here in part two of this two-part series, we round out the list with five more tips on local SEO trends, plus one bonus tip. - [10+ Local SEO Trends You Shouldn’t Overlook in 2023—Part 1](https://www.marketsnare.com/10-local-seo-trends-you-shouldnt-overlook-in-2023-part-1) - In this two-part series we take a look at the local SEO trends you should be on top of. - [4 Strategies for Combating the Rising Costs of Digital Ads](https://www.marketsnare.com/4-strategies-for-combating-the-rising-costs-of-digital-ads) - Looking at the impact of costs that could represent literally hundreds of individual locations? Here we take a look at four options to consider. - [The Power of Local Business Listings Done Right](https://www.marketsnare.com/the-power-of-local-business-listings-done-right) - In today's digital landscape, it’s important to stay on top of your business listings. They’re a cornerstone of your local organic search visibility. - [Social Media Marketing Tips for Local Businesses](https://www.marketsnare.com/social-media-marketing-tips-for-local-businesses) - Social Media can be daunting. In many cases so daunting that companies just throw up their hands and don’t do anything. That can be a big mistake. - [How do Brand Compliance and Legal Issues Impact Local Marketing?](https://www.marketsnare.com/how-do-brand-compliance-and-legal-issues-impact-local-marketing) - While marketers tend to look at the potential upsides for brand compliance and legal issues, they must also be focused on the potential downsides. - [What Is a Good Local SEO ROI for Multi-Location Businesses?](https://www.marketsnare.com/what-is-a-good-local-seo-roi-for-multi-location-businesses) - There is no single answer that we can point to. There is, though, a relatively simple process you can go through to determine what, for you, is a good ROI. - [For Today’s Digital Marketers, SEO Measurement is a MUST!](https://www.marketsnare.com/for-todays-digital-marketers-seo-measurement-is-a-must) - Here we take a look at the steps to take, not only to measure, but to vastly improve, your organic marketing effectiveness. - [Using The Digital Ad Carve-out Method to Double Local Leads Without Increasing Budget](https://www.marketsnare.com/using-the-digital-ad-carve-out-method-to-double-local-leads-without-increasing-budget) - The carve-out, as the name suggests, simply allocates a piece of your digital ad budget to help bolster organic visibility at the local level. - [The Local SEO Maturity Curve for Multi-Location Businesses](https://www.marketsnare.com/the-local-seo-maturity-curve-for-multi-location-businesses) - Join us for a fresh perspective and hard-hitting questions for multi-location businesses. Where are you along the maturity curve of local SEO? - [Organic Visibility Should Be the Foundation for Local Marketing](https://www.marketsnare.com/organic-visibility-should-be-the-foundation-for-local-marketing) - Organic visibility is the gift that keeps on giving for local marketers. Massive fortunes can be gained—and lost—through organic capability. - [Organic Visibility with The Digital Carve-Out Method](https://www.marketsnare.com/organic-visibility-with-the-digital-carve-out-method) - Hear more about finding a way to use existing ad budget to try something low-risk and cost-effective that will give your brand even better visibility. - [7 Things to Consider When Developing a Location-Based Marketing Strategy](https://www.marketsnare.com/7-things-to-consider-when-developing-a-location-based-marketing-strategy) - Things to consider when implementing true local marketing with as much local relevance as possible while maintaining brand and message consistency. - [An Introduction to Multi-Location Marketing Strategy: The Importance of “Looking Local” to Get Better Results](https://www.marketsnare.com/an-introduction-to-multi-location-marketing-strategy-the-importance-of-looking-local-to-get-better-results) - Even businesses with multiple locations need to gain visibility on a local level in the digital environment. It's challenging. How do they do it? - [For Multi-Location Brands, Thinking “Beyond the Map Pack” is Key to Effective Local Performance](https://www.marketsnare.com/for-multi-location-brands-thinking-beyond-the-map-pack-is-key-to-effective-local-performance) - Local organic search costs less than paid AND delivers more, which is why it's essential to optimize locally—but for multi-location brands, it's challenging. - [New Guide: What You Need To Know About Local SEO And How To Beat  the Competition](https://www.marketsnare.com/new-guide-what-you-need-to-know-about-local-seo-and-how-to-beat-the-competition) - [NEW GUIDE] What multi-location brands need to know about local SEO, how to assess their rankings, and where opportunity lies to beat competition. - [Why Local Content is the Achilles Heel of Multi-Location SEO](https://www.marketsnare.com/why-local-content-is-the-achilles-heel-of-multi-location-seo) - Multi-location brands often struggle to rank well on local search. Here we dive into why and what you can do to improve your local SEO. - [Why Google Business Profiles Are Only a Small Part of Local SEO](https://www.marketsnare.com/why-google-business-profiles-are-only-a-small-part-of-local-seo) - While Google Business Profiles are important, they’re only a small part of an effective local SEO program. Here’s what you need to know. - [What Content Do You Need to Be Locally Relevant?](https://www.marketsnare.com/what-content-do-you-need-to-be-locally-relevant) - What content can you put on your local sites to improve SEO, increase local relevance, get more leads, and get more conversions? - [Rankings, Trust, Conversion: How Do Reviews Impact Local SEO?](https://www.marketsnare.com/rankings-trust-conversion-how-do-reviews-impact-local-seo) - In local markets, many consumers pay a ton of attention to online reviews for local businesses. That’s why it’s crucial for multi-location businesses to ha - [How Local Reviews Impact SEO](https://www.marketsnare.com/how-local-reviews-impact-seo) - Matt, Elliot, and Kevin discuss how local reviews can impact the SEO of your business sites. - [Conversion Strategies for Home Service Businesses w/ Guest Robert Ducharme of Routezilla](https://www.marketsnare.com/conversion-strategies-for-home-service-businesses-w-guest-robert-ducharme-of-routezilla) - Robert Ducharme recently came on MarketSnare’s podcast to talk about how home service businesses can create a unique conversion strategy that finds local l - [Pros & Cons of Standalone Domains, Subdirectories, & Subdomains](https://www.marketsnare.com/pros-cons-of-standalone-domains-subdirectories-subdomains) - Over recent years, Google has been increasing the value of local search results. In marketing speak, Google has been giving preference to what we call “loc - [Breaking Down Subdirectories, Subdomains, and Standalone Domains for Your Business](https://www.marketsnare.com/breaking-down-subdirectories-subdomains-and-standalone-domains-for-your-business) - How can subdirectories, subdomains, and standalone domains help market your business and how do you decide which to use? - [Would A Call Center Help Your Multi-location Business Close More Deals?](https://www.marketsnare.com/would-a-call-center-help-your-multi-location-business-close-more-deals) - John Goddard, a recent guest on our podcast, spoke of a hypothetical business with 50 locations, with customers has] 50 locations, and customers sending le - [Should Your Multi-location Business Use a Call Center?](https://www.marketsnare.com/should-your-multi-location-business-use-a-call-center) - What happens when a business has many locations, and an agent at one location gets overwhelmed with calls and orders? - [6 Benefits of A Multi-Location Businesses Working With A Virtual Marketing Team](https://www.marketsnare.com/6-benefits-of-a-multi-location-businesses-working-with-a-virtual-marketing-team) - The problem faced by many multi-location businesses is that their in-house marketers often wear many “hats.” - [Virtual Marketing Teams Can Augment In-House Marketing Teams of a Multi-Location Businesses](https://www.marketsnare.com/virtual-marketing-teams-can-augment-in-house-marketing-teams-of-a-multi-location-businesses) - Have you ever thought about what other industries multi-location marketing principles work in? - [Hear About Conversion Strategies for Home Service Businesses w/ Guest Robert Ducharme of Routezilla](https://www.marketsnare.com/hear-about-conversion-strategies-for-home-service-businesses-w-guest-robert-ducharme-of-routezilla) - We spoke with Robert Ducharme, Founder and CEO of Routezilla, about how SEO and acquisition can work for home service businesses. - [As a Multi-Location Marketer, Can You Think Like Google?](https://www.marketsnare.com/as-a-multi-location-marketer-can-you-think-like-google) - As a marketer, it can be beneficial to think of Google’s infinitely complex algorithms as one big brain. Yet the thing you need to know is, for your market - [Offline Marketing Activities for Multi-Location Businesses do to Build their Brands](https://www.marketsnare.com/offline-marketing-activities-for-multi-location-businesses-do-to-build-their-brands) - How can companies "go outside of Google?" - [Local SEO Trends for 2022, Part 2: Tactics for Multi-Location Businesses to Focus On](https://www.marketsnare.com/local-seo-trends-for-2022-part-2-tactics-for-multi-location-businesses-to-focus-on) - On this episode, we continue our conversation about the top trends for Local SEO in 2022. - [One Main Website with Lots of Local Pages, or Many Localized Websites?](https://www.marketsnare.com/one-main-website-with-lots-of-local-pages-or-many-localized-websites) - Should your multi-location business have one main website, one website with a local page for each location, many unique and highly relevant localized websi - [Local SEO Trends for 2022, Part 1: Marketing Opportunities at the Local Level](https://www.marketsnare.com/local-seo-trends-for-2022-part-1-marketing-opportunities-at-the-local-level) - How do you replicate great SEO results at scale? - [Four Ways to Combat the Rising Cost of Digital Ads](https://www.marketsnare.com/four-ways-to-combat-the-rising-cost-of-digital-ads) - What can be done to combat rising digital ad costs? - [The Importance of Analytics in Your Multi-Location Local Marketing Strategy](https://www.marketsnare.com/the-importance-of-analytics-in-your-multi-location-local-marketing-strategy) - Here we explore the benefits of analytics with your marketing strategy at the corporate and local levels, and provide tips on how to get started. - [What Can Franchises Do to Improve Google Business Profile Rankings?](https://www.marketsnare.com/what-can-franchises-do-to-improve-google-business-profile-rankings) - Here are some tips to help you get started with improving your franchise locations' rankings in the Google Map Pack. ## Pages - [Home](https://www.marketsnare.com/) - Local Marketing Solutions for Multi-Location Businesses with Simple, AI driven solutions to become more locally relevant and maximize your marketing ROI across all your locations. - [Request a Strategy Session](https://www.marketsnare.com/request-a-strategy-session) - Request a Strategy SessionWe want to hear about your challenges! Local marketing is hard!Complete the form to tell us a little more about your company and we’ll set up an appointment with one of our expert strategists. Whether you are working with an internal team or have agency support for your local marketing, you may - [Contact Us](https://www.marketsnare.com/contact-us) - Contact UsWhat we doMarketSnare is an innovative marketing technology company, headquartered in Fort Wayne, Indiana that has been helping businesses succeed at digital marketing for over 20 years. We have worked with a wide range of industries and company sizes from Fortune 500 to smart startups to implement innovative solutions to our clients ever changing - [About Us](https://www.marketsnare.com/about-marketsnare) - About MarketSnareWhy we built our multi-location marketing platformTrusted by top multi-location brandsThe MarketSnare StoryThe MarketSnare story began with a simple question: How can we help multi-location companies conduct franchise marketing in a local way?Companies with operations dispersed at branch offices and franchise locations often struggle to compete with locally-owned competitors when it comes to search - [Privacy Policy](https://www.marketsnare.com/privacy-policy) - Privacy PolicyMarketSnare Privacy Policy The privacy, confidence, and trust of individuals who visit the MarketSnare website, which is owned and operated by Cirrus ABS Corporation, are important to us. No personal information is collected at this site unless it is provided voluntarily by an individual while participating in an activity that asks for the information. - [SEO Solutions for the Multi-Location Brand](https://www.marketsnare.com/solutions/for-multi-location-brands) - Multi-Location SEO Management PlatformSEO Solutions for the Multi-Location BrandScalable Local Lead Generation at up to 95% Less Cost Per Lead Than Digital Ads.Request a Strategy SessionFor brands that rely on sales at the local level, it’s never been more important to be discoverable on search engines such as Google. Organic search results, those shown below - [Leadership](https://www.marketsnare.com/leadership) - MarketSnare TeamWe've brought together the best local digital marketing experts to deliver our multi-location marketing platform and solutions. Get to know us below!Matthew NickolsFounder / CEOAs the Founder and CEO of MarketSnare, Matthew oversees a team of talented professionals who specialize in local marketing for multi-location businesses. His focus on staying ahead of the latest...Kevin - [Mark W. Burke](https://www.marketsnare.com/leadership/mark-burke) - Matthew NickolsFounder / CEOAs the Founder and CEO of MarketSnare, Matthew oversees a team of talented professionals who specialize in local marketing for multi-location businesses. His focus on staying ahead of the latest trends and technologies ensures that MarketSnare remains at the forefront of the industry, providing clients with the most effective local marketing solutions - [Local Website Accessibility Compliance](https://www.marketsnare.com/local-website-accessibility-compliance) - Local Website Accessibility ComplianceComing soon... - [Matthew Nickols](https://www.marketsnare.com/leadership/matthew-nickols) - Matthew NickolsFounder / CEOAs the Founder and CEO of MarketSnare, Matthew oversees a team of talented professionals who specialize in local marketing for multi-location businesses. His focus on staying ahead of the latest trends and technologies ensures that MarketSnare remains at the forefront of the industry, providing clients with the most effective local marketing solutions - [Local Marketing Scorecard](https://www.marketsnare.com/local-marketing-scorecard) - Local Marketing ScorecardComing soon... - [How Mature is Your SEO Program Across Local Markets?](https://www.marketsnare.com/multi-location-local-seo-report) - How Mature is Your SEO Program Across Local Markets?A Guide to Assessing Optimization Efforts for Brands With Multiple LocationsFree Download How Mature is Your SEO Program Across Local Markets? Download Now We’re all consumers, and our experiences with the brands we try, trust, and return to can offer insights into our own prospects and customers. - [Content Opportunity Report](https://www.marketsnare.com/content-opportunity-report) - Local SEO, Marketing, & Social Success Start with a Content Opportunity Report!Before completing an editorial calendar, take inventory of your opportunity by using this free template and guide, or check out, “What is a Content Opportunity Report.“ - [Kevin Mullett](https://www.marketsnare.com/leadership/kevin-mullett) - Director of Visibility & SearchDirector of Visibility & SearchKevin is a results-focused digital strategist with a business-first approach to technology. He specializes in SEO, online visibility audits, multi-location local search, and creating compelling digital experiences that drive measurable outcomes. Based in Fort Wayne and serving clients nationwide, Kevin blends design, usability, and marketing best practices - [Jonathon Gottschalk](https://www.marketsnare.com/leadership/jonathon-gottschalk) - Jonathon GottschalkChief Technology Officer / Software ArchitectJonathon is an experienced software architect with a strong background in building complex, scalable, and high-performance systems. His expertise spans agile and RUP development processes, CRM and MLS integrations, real-time data systems, and fault-tolerant architectures for enterprise-level applications. With hands-on experience across SQL Server, MySQL, Oracle, and numerous development - [Bill Gardiner](https://www.marketsnare.com/leadership/bill-gardiner) - Bill GardinerVP of Client SuccessBill brings over 15 years of experience in client management, digital strategy, and SEO for multi-location brands. As VP of Client Success at MarketSnare, he leads client advocacy, project oversight, and strategic marketing planning to help franchises, manufacturers, and dealer networks reach their online growth goals. Acting as the bridge between - [Multi-Location Local SEO Report Request](https://www.marketsnare.com/multi-location-local-marketing-tools/local-seo-report) - Multi-Location Local SEO Report How Mature is Your SEO Program Across Local Markets?A Guide to Assessing Optimization Efforts for Brands With Multiple LocationsFree Download How Mature is Your SEO Program Across Local Markets? Download Now We’re all consumers, and our experiences with the brands we try, trust, and return to can offer insights into our - [Local Marketing Analytics](https://www.marketsnare.com/services/local-marketing-analytics) - Local Marketing AnalyticsTrusted by top multi-location brandsSee Every Location Clearly. Improve Performance Everywhere.Multi location marketing only works when you can see what is happening in every local market. Most brands struggle with fragmented reporting, inconsistent data, and an incomplete understanding of which locations are thriving, which are falling behind, and what levers drive performance across - [Support](https://www.marketsnare.com/support) - SupportOur Support Team Is Here to Answer Your Partner Program QuestionsLearn how we can help create distinct advantages for your clients over their competition. Request a Partner Strategy SessionMarketSnare is deeply committed to the success of partners and clients. From scalable local marketing strategy to local marketing best practices to ongoing technical support our professional - [Partners](https://www.marketsnare.com/partner) - Partner with MarketSnare for the Best Multi-Location Marketing SolutionsAt MarketSnare we are passionate about developing solutions to the challenges that multi-location organizations face in managing local marketing across many locations (franchises, dealer networks, national brands, agent networks, healthcare, non-profits, and other multi-location businesses). MarketSnare is committed to working in partnership with agencies and consultants that - [Pricing](https://www.marketsnare.com/pricing) - The right choice for multi-location local visibilityChoose the right approach for your stage of growth.Flexible Pricing Models To Fit Your BusinessMulti-location businesses with distributed marketing needs have a wide range of needs for pricing models and billing. MarketSnare solutions are designed to take advantage of the scale and marketing assets of multi-location businesses creating efficiencies - [Local Lead Management & Nurturing](https://www.marketsnare.com/services/local-lead-management) - Local Lead Management & NurturingComing soon... - [Multi-Location Marketing Solutions For Non-Profits](https://www.marketsnare.com/industries/non-profits) - Nonprofit Local Chapter and Affiliate Marketing SolutionsTrusted by top multi-location brandsEmpower your local non-profit chapters to do more good in their local communities through effective local marketing solutions built for the needs of non-profits.For financial services organizations trying to grow their business, staying in legal compliance is always the top priority when it comes to - [Multi-Location Marketing Solutions For Financial Services](https://www.marketsnare.com/industries/financial-services) - Local Marketing Solutions for Financial ServicesTrusted by top multi-location brandsGet control of compliance issues and deliver effective local marketing programs at scale across all your local markets.For financial services organizations trying to grow their business, staying in legal compliance is always the top priority when it comes to marketing. It’s a difficult enough job at - [Healthcare](https://www.marketsnare.com/industries/healthcare) - Healthcare ProfessionalsMulti-location marketing for healthcare professionals and businesses providing services at the local level.Trusted by top multi-location brandsCorporate Marketing at the Local Service LevelLocalize Your Corporate Marketing MessageDoes your national home services brand deliver products or services through local franchise operators? From HVAC services to carpet cleaners, flooring installers, pest control companies, plumbers, and more, - [Home Services](https://www.marketsnare.com/industries/home-services) - Home Services Talk with our team about our Partner ProgramLearn how we can help create distinct advantages for your clients over their competition. Request a Partner Strategy Session - [For Franchisees & Local Dealers](https://www.marketsnare.com/solutions/for-franchisees-local-dealers) - Solutions for For Franchisees & Local DealerMulti-location digital marketing for For Franchisees & Local Dealer delivering products or services at the local level.Trusted by top multi-location brandsTurn Your Territory Into the Market Everyone Else Is ChasingAs a local franchise owner, dealer, or agent, you live at the crossroads of a national brand’s big vision and - [Google Business Profile Management](https://www.marketsnare.com/services/google-business-profile-management) - Google Business Profile ManagementComing soon... - [For Private Equity Firms in Vertical Markets](https://www.marketsnare.com/solutions/for-private-equity-firms) - Create Scalable Marketing Efficiencies Across Your Portfolio With MarketSnareIf you manage a private equity firm or oversee a portfolio of vertical market companies, you already understand the challenge. Each company has its own marketing approach, its own team, its own vendor mix, its own content workflows, and its own way of generating demand. Some are - [For Vertical Market Solution Providers](https://www.marketsnare.com/solutions/for-vertical-marketing-solution-providers) - Nonprofit Local Chapter and Affiliate Marketing SolutionsTurn Your Vertical Market Offering Into a Complete Growth Platform With MarketSnareIf your company sells software systems, digital tools, or specialized services to a vertical market, you already understand your customer better than almost anyone. Whether you serve dental practices, med spas, home builders, home service businesses, real estate - [For Marketing Agencies](https://www.marketsnare.com/solutions/for-marketing-agencies) - Nonprofit Local Chapter and Affiliate Marketing SolutionsTurn Multi Location Chaos Into Your Most Profitable ServiceIf you work with multi location clients, you already know the story. The bigger the network, the harder it is to keep local marketing aligned, effective, and manageable. Every location wants more visibility. Corporate wants more control. Your team wants more - [For Franchisors](https://www.marketsnare.com/solutions/for-franchisors) - Marketing Solutions for FranchisorsMulti-location digital marketing for franchisors delivering products or services at the local level.Trusted by top multi-location brandsConsistent Brand Messaging With Local CustomizationBy the very nature of their business model, franchises exist to provide turnkey business systems that can provide predictable results for each local franchise owner. However, franchisors often lack the right - [Localized Digital Advertising](https://www.marketsnare.com/services/localized-digital-advertising) - Your Ads Are Fighting Each Other. And Losing.Transform Your Digital Ad Chaos Into Local Market DominationHere's What's Actually Happening Right NowCorporate vs LocalSame keywords. Same markets. Double the cost.Wrong MessageDenver ads about hurricanes. Boston ads with palm trees. Quality Score TankIrrelevant ads = Higher CPCs = Wasted budget There's a better way.One Platform. Hundreds of - [Multi-location Local SEO](https://www.marketsnare.com/services/multi-location-local-seo) - Multi-Location Local SEOTrusted by top franchises, dealer networks, and other multi-location brands“Using MarketSnare we were able to implement local marketing programs to increase visibility & conversion while simultaneously augmenting brand cohesion & messaging. Our digital marketing leads have increased by over 300% company wide in the first 18 months of the program and our local - [Multi Location Local Marketing Tools](https://www.marketsnare.com/multi-location-local-marketing-tools) - Multi-Location Local Marketing ToolsYou can also findMulti-Location Local SEO Report RequestContent Opportunity ReportLocal Marketing ScorecardLocal Website Accessibility Compliance - [Personal Services](https://www.marketsnare.com/industries/personal-services) - Coming Soon - [Solutions](https://www.marketsnare.com/solutions) - Coming Soon - [Marketing Solutions for Franchisees and Local Dealers](https://www.marketsnare.com/solutions/for-franchisees-local-dealers-2) - Marketing Solutions for Franchisees and Local DealersSuper charge your local marketing efforts through scalable local marketing programs for your franchisees.MarketSnare is a local marketing automation platform that enables a franchisor to centrally create, deploy, and manage local marketing programs for each of their local franchises. The MarketSnare platform was developed to address the specific challenges - [Localized Social Media Marketing Solutions at Scale](https://www.marketsnare.com/services-localized-digital-advertising-localized-social-media-ads) - Nonprofit Local Chapter and Affiliate Marketing SolutionsLocalized Social Media Marketing Solutions at ScalePeople Want to Engage with You at the Local LevelDid you know that a Facebook study showed localized social media marketing techniques have been shown to outperform corporate social pages by 345%? In fact, analytic data from our platform shows that local Facebook - [Case Studies](https://www.marketsnare.com/case-studies) - Case StudiesMediLodgeCirrus ABS and MediLodge rolled out a pilot of the new website in one location. Within a few months of the pilot launch, the initial location showed impressive results, spurring MediLodge to expedite the program roll-out for the entire organization. Highlights of the deployment included:Pella WindowsPella has a large network of local showrooms across - [Podcast](https://www.marketsnare.com/podcast) - PodcastThe Challenges & Benefits of a Multi-location Marketing StrategySHOW NOTES In our debut episode, Matt and Elliot do a deep dive into: Matt Nickols is the CEO of MarketSnare. Elliot Olson heads up the Sales Team at MarketSnare. As co-hosts of “The Multi-Location Marketing Show,” Matt and Eilliot will share stories that empower marketers - [Services](https://www.marketsnare.com/services) - Local Marketing Automation ServicesTrusted by top multi-location brandsThe Local Marketing Automation For Multi-Location Businesses Scale your marketing efforts across your locations easily and with incredible results.MarketSnare is a unique, cloud based local marketing automation platform that combines advanced technology and managed services to empower multi-location marketers to efficiently deploy, scale, and automate tasks across many geographic - [Multi-Location Marketing Solutions for Realtors](https://www.marketsnare.com/industries/real-estate) - Local Marketing Solutions for Real Estate Agent NetworksNonprofit Local Chapter and Affiliate Marketing SolutionsReal estate companies can support the success of their brokers and agents in their local markets with cost effective local marketing programs that produce results.MarketSnare is a local marketing automation platform that provides the capability for real estate companies to provide scalable - [Local Marketing Solutions for Business Co-ops](https://www.marketsnare.com/solutions/for-coops) - Nonprofit Local Chapter and Affiliate Marketing SolutionsLocal Marketing Solutions for Business Co-opsLeverage the power of your co-op to create value for your local co-op members through cost effective local marketing programs that deliver results.Co-ops are all about the power of scale. Now you can leverage the size and strength of your co-op to deliver more - [Local Marketing Solutions for Manufacturer Dealer or Distributor Networks](https://www.marketsnare.com/solutions/for-dealer-networks) - Local Marketing Solutions for Manufacturer Dealer or Distributor NetworksSupport your dealers and your brand with highly effective, scalable local marketing programs. Local Websites, Microsites, Landing Pages, and Franchise Directories Local Search Engine Optimization Business Listings Management Local Reviews Management Local Social Media Micro Relevant Digital Advertising Campaigns Local CRM & Lead Nurturing Explore key platform - [Local Business Listings Management](https://www.marketsnare.com/services/local-business-listings-management) - Nonprofit Local Chapter and Affiliate Marketing SolutionsMulti-Location Business Listings are a Cornerstone of Local Organic Search VisibilityThe Challenge of Business Listings For Companies with Multiple LocationsGoogle and other search engines look to consistent and accurate business listings as trust signals that significantly impact search rankings. For brands with anywhere from tens to thousands of locations, - [Multi-location Microsites](https://www.marketsnare.com/services/local-web-presence-multi-location-microsites) - MicrositesLightweight, Branded Local Presences for Networks That Need Simplicity Microsites are the perfect solution for businesses that need a consistent, professional local presence across many locations without investing in full-scale organic search performance. These streamlined websites give each location a clean and branded profile that supports referrals, campaigns, and credibility while still benefiting from MarketSnare’s - [Multi-location Landing Pages](https://www.marketsnare.com/services/local-web-presence-multi-location-landing-pages) - Localized Landing PagesHyper Local Landing Pages That Boost Campaign ROI Across Every Market Localized Landing Pages are the performance marketing engine your network needs. These pages are built specifically for high conversion rates and can be deployed across hundreds or thousands of local markets with minimal effort. Every page is personalized to match the city, - [Local Reviews Management](https://www.marketsnare.com/services/local-reviews-management) - Nonprofit Local Chapter and Affiliate Marketing SolutionsLocal Review Management SolutionsWhy Local Reviews?As a multi-location brand, ensuring high quality online reviews across all of your locations or local reps is an essential piece of the local marketing puzzle that impacts your local search visibility and conversion rate. The problem is, managing reviews across multiple locations can - [Local Marketing Solutions for National Brands](https://www.marketsnare.com/solutions/for-national-brands) - Local Marketing Solutions for National BrandsNational brands can now realize the full power of local marketing at scale.MarketSnare is a local marketing automation platform that enables national brands to act like a local business in each of their local markets. With our platform you can centrally create, deploy, and manage local marketing programs for each - [Localized Web Presence Solutions at Scale](https://www.marketsnare.com/services/local-web-presence) - Localized Web Presence Solutions at ScaleNonprofit Local Chapter and Affiliate Marketing SolutionsYour Local Web Presence is the Foundation of Your Local Marketing97% of all consumers now use online media to shop locally. For brands that rely on local sales, it’s never been more critical to be discoverable through search engines, local directories, and paid digital - [Consulting & Professional Services](https://www.marketsnare.com/services/consulting-professional-services) - Strategic Consulting for Multi Location GrowthEffective local marketing starts with a clear strategy. Our team works closely with your leadership, marketing, operations, or digital teams to understand your: business model market footprint competitive landscape growth goals existing technology stack marketing and operational challenges We develop a plan that helps you create or improve local marketing - [Localized Social Media Ads](https://www.marketsnare.com/services/localized-digital-advertising/social-media-ads) - Your Local Facebook Ads Look Like They Were Made By Someone Who's Never Been There(Because They Were)Social Media Chaos at ScaleCorporate’s Reality: Beautiful campaigns Perfect brand voice Zero local relevance Local’s Response: 200 rogue ad accounts Wildly inconsistent messaging That Toledo franchise using competitor screenshots It's social media chaos. And Meta is charging you premium - [Local Marketing Services](https://www.marketsnare.com/services/local-marketing-services) - Local Marketing ServicesTrusted by top multi-location brandsEvery Tool. Every Tactic. Every Advantage for Your Local Markets.Multi location brands operate in fast moving environments where customer expectations, marketing channels, and technology shift constantly. Your local operators need more than a static program or a rigid set of tools. They need a partner who can adapt, innovate, - [Locally Relevant Content Engine](https://www.marketsnare.com/services/local-content-engine) - The Local Content Engine That Creates 1,000 Unique Articles From OneFinally. Local Content That Scales. You know the secret to local search dominance: Fresh, unique, locally-relevant content. For every location. Every week. You also know the reality: Creating unique content for 50, 100, or 500 locations is literally impossible. Until now.The $500,000 Content ProblemWhat It - [Multi-location Localized Digital Advertising](https://www.marketsnare.com/localized-digital-advertising-2) - Nonprofit Local Chapter and Affiliate Marketing SolutionsLocalized Web Presence Solutions at ScaleYour Local Web Presence is the Foundation of Your Local Marketing97% of all consumers now use online media to shop locally. For brands that rely on local sales, it’s never been more critical to be discoverable through search engines, local directories, and paid digital - [Local Marketing Automation Platform](https://www.marketsnare.com/localized-digital-advertising) - Nonprofit Local Chapter and Affiliate Marketing SolutionsLocal Marketing Solutions for Industries with Distributed Marketing Needs THE LOCAL MARKETING AUTOMATION PLATFORM FOR MULTI-LOCATION BUSINESSESScale your marketing efforts across your locations easily and with incredible results. MarketSnare is a unique, cloud based local marketing automation platform that combines advanced technology and managed services to empower multi-location marketers - [Chatbots](https://www.marketsnare.com/services/chatbots) - AI Chatbots and Voice AgentsIntelligent, Localized, Connected. The Future of Customer Experience for Multi Location Brands. Today’s customers expect immediate answers, personalized support, and seamless interactions across every channel. For multi location brands, that expectation becomes even more complex. Each location serves a different community with different needs, different hours, different service areas, and different - [E-Books](https://www.marketsnare.com/e-books) - E-BooksHow Mature is your SEO ProgramImagine if you could centrally manage local marketing programs across all your locations with about the same amount of effort as for one location...that would be a game changer! MarketSnare is a local marketing platform that does just that. Multi-location marketers can now overcome the challenges inherent to managing local - [Local Marketing Services](https://www.marketsnare.com/platform) - Local Marketing ServicesEvery Tool. Every Tactic. Every Advantage for Your Local Markets. Multi location brands operate in fast moving environments where customer expectations, marketing channels, and technology shift constantly. Your local operators need more than a static program or a rigid set of tools. They need a partner who can adapt, innovate, and deliver the - [Industries](https://www.marketsnare.com/industries) - Local Marketing Solutions for Industries with Distributed Marketing Needs Trusted by top multi-location brandsIf your organization faces the challenge of marketing across multiple locations with stores, dealers, distributors, agents, or chapters then you are in the right place. MarketSnare was created to solve the challenges that distributed marketing organizations face in managing local marketing across tens - [FAQ](https://www.marketsnare.com/faq) - Frequently Asked QuestionsContent Creation and Local Content at ScaleHow does MarketSnare automate localization safely for 50 to 500 locations?The platform pulls from structured location profiles, applies local terms, adjusts for seasonality, and combines variable content elements to create high quality local pages. Each version reflects the conditions of that specific market while maintaining brand consistency. - [How Mature Is Your SEO Program](https://www.marketsnare.com/how-mature-is-your-seo-program-guide) - How Mature is Your SEO Program Across Local MarketsA Guide to Assessing Optimization Efforts for Brands With Multiple LocationsHow can you stand out better in local search? We have the answers! Many brands with multiple locations try to beef up their local online presence. Typically this starts with setting up individual web pages and creating - [Localized Display Ads](https://www.marketsnare.com/services/localized-digital-advertising/localized-display-ads) - Your Display Ads Are Showing in Markets You Don't Even ServeTime to Stop Spraying and Start TargetingThe Fire Hose Problem70% Of Your Display Budget Wasted on people who can’t buy from you Common Waste Scenarios: Chicago ads reaching Milwaukee Phoenix ads showing in Tucson 10-mile service area, 50-mile ad reach Paying for impressions, getting no - [Localized Digital Adds](https://www.marketsnare.com/services/localized-digital-advertising/localized-search-ads) - Why Your Seattle Location Has a Higher CPC Than ManhattanSpoiler: Your National Campaign Is Killing Your Local Quality ScoresThe Hidden Cost of Generic CampaignsWhat Your Dashboard Shows: ✓ Strong CTR ✓ Decent conversions ✓ Executive team loves it What Your Local Reps See: ❌ “Ads never mention our neighborhood” ❌ “Keywords nobody here searches for” - [Empowering Private Equity Firms with Scalable Local Marketing Solutions](https://www.marketsnare.com/solutions/solutions-for-private-equity-firms) - Nonprofit Local Chapter and Affiliate Marketing SolutionsEmpowering Private Equity Firms with Scalable Local Marketing SolutionsMarketSnare is a local marketing automation Private equity firms investing in local businesses such as franchises, dealer networks, or vertical market solutions face unique challenges in standardizing marketing efforts across multiple acquisitions. MarketSnare is the website management platform designed to help - [For Franchise Consultants](https://www.marketsnare.com/solutions/for-franchise-consultants) - For Franchise ConsultantsComing Soon... - [Local Marketing Solutions for Franchises](https://www.marketsnare.com/solutions/for-franchise-consultantsss) - Nonprofit Local Chapter and Affiliate Marketing SolutionsLocal Marketing Solutions for FranchisesSuper charge your local marketing efforts through scalable local marketing programs for your franchisees.MarketSnare is a local marketing automation platform that enables a franchisor to centrally create, deploy, and manage local marketing programs for each of their local franchises. The MarketSnare platform was developed to - [Multi-Location Websites](https://www.marketsnare.com/multi-location-websites) - Multi-Location WebsitesComing soon... - [Multi-Location Microsites](https://www.marketsnare.com/multi-location-microsites) - Multi-Location MicrositesComing soon... - [Multi-Location Location Directories](https://www.marketsnare.com/multi-location-location-directories) - Multi-Location Location DirectoriesComing soon... - [Multi-Location Landing Pages](https://www.marketsnare.com/multi-location-landing-pages) - Multi-Location Landing PagesComing soon... - [Other Local Marketing Services](https://www.marketsnare.com/multi-location-local-social-media) - Multi-location Local Social MediaComing soon... - [Multi-location Location Directories](https://www.marketsnare.com/local-web-presence-multi-location-location-directories) - Multi-Location DirectoriesPerfect for creating personalized location or “rep pages” on your main website. Location Directories allow you to deploy localized pages nested inside your central corporate website. This gives you local visibility for a limited but important set of search terms while keeping everything contained inside the primary site. This option is ideal for brands - [Localized Search Ads](https://www.marketsnare.com/localized-search-ads) - Localized Search AdsComing soon... - [Automotive Services](https://www.marketsnare.com/industries/automotive-services) - Automotive ServicesComing soon... - [Coming Soon](https://www.marketsnare.com/coming-soon) - Coming Soon...Lorem ipsum dolor mit - [Other Local Marketing Services](https://www.marketsnare.com/services/other-local-marketing-services) - Local Marketing ServicesEvery Tool. Every Tactic. Every Advantage for Your Local Markets.Multi location brands operate in fast moving environments where customer expectations, marketing channels, and technology shift constantly. Your local operators need more than a static program or a rigid set of tools. They need a partner who can adapt, innovate, and deliver the right - [Sitemap](https://www.marketsnare.com/sitemap) - Sitemap[sitemap_links post_types="page, post, faq, team, podcast, case-study, ebook"] ## Case Studies - [Corrigan Moving](https://www.marketsnare.com/case-studies/corrigan-moving-systems) - Corrigan Moving, one of the nation's leading moving services companies, chose MarketSnare after a comprehensive Request for Proposal (RFP) process to take their web presence to the next level, both locally and corporately. They needed to find a partner capable of revitalizing their local web presence and boosting organic visibility to drive revenue growth. - [Anthem](https://www.marketsnare.com/case-studies/anthem) - With over 78 million Americans served by their health plans and initiatives, Anthem aimed to create a more localized approach to marketing and engagement. They understood that people prefer connecting with someone local, especially in the healthcare industry, and sought to meet this need through their local retail program and other marketing initiatives for their local agent network. - [SWG](https://www.marketsnare.com/case-studies/southwest-greens) - Southwest Greens’ dealers operate in various local territories, ranging from entire states to specific geographies. These dealers are constantly challenged to remain up-to-date with the latest product information, new marketing approaches, and unique state and local regulations. Many of these local dealers also lack dedicated marketing teams, expertise, and time to manage their marketing effectively. Southwest Greens sought to empower their local dealers by offering personalized marketing support. - [ADT](https://www.marketsnare.com/case-studies/adt) - ADT is a national household name in the home security industry and is constantly looking for new opportunities to connect with consumers seeking home security and automation solutions. ADT was looking for a new strategy to significantly boost their local organic search performance across all their local markets to increase sales and overall company revenue through improved lead generation. - [Shaw Industries](https://www.marketsnare.com/case-studies/shaw-industries) - Shaw Industries, a Berkshire Hathaway subsidiary, is one of the largest and most respected manufacturing companies in the world. From carpet to laminate, luxury vinyl to golf course greens, and synthetic turf to tile flooring, Shaw produces and installs a wide variety of products. Serving both commercial and residential markets through mass-market and niche industry brands, Shaw has extensive dealer networks across local and commercial markets worldwide, and efficiently managing and supporting such a multitude of dealers, and their local marketing programs, isn’t easy. - [Cox Technic](https://www.marketsnare.com/case-studies/cox-technic) - Using MarketSnare technology, Cox Technic has centralized management of the marketing and business support for its network of certified doctors, reducing the program support overhead by over 1000%. MarketSnare has given Cox Technic a new revenue stream and has provided a powerful new service that gives its doctors a competitive differentiator in the market place and provides cost effective lead generation and patient retention tools. - [Vivint](https://www.marketsnare.com/case-studies/vivint) - Vivint, a leading player in the home automation industry, sought to expand its reach and capitalize on new lead generation opportunities. Vivint aimed to significantly boost their sales and revenue through lead generation with the help of MarketSnare. MarketSnare provided Vivint with the resources to leverage various marketing assets at scale, including Google Business Profile, the Map Pack, organic search, and paid search, to achieve their objectives. - [Pella Windows](https://www.marketsnare.com/case-studies/pella-windows) - Pella has a large network of local showrooms across the United States and Canada that are managed by independently owned companies who rely on local marketing to fuel the success of their businesses. Local Pella stores are using MarketSnare to fuel the success of their local marketing by: - [Sunburst Shutters](https://www.marketsnare.com/case-studies/sunburst-shutters) - Founded in the early 70’s, Sunburst Shutters is a window treatment brand providing innovative shutter designs and materials that have been perfected over 40 years to create an industry leader that has expanded into over 80 markets in the United States and abroad. In 2008, Sunburst Shutters expanded its name to Sunburst Shutters & Window Fashions and began offering blinds, shades, panel track systems, draperies, curtains, window film/tint, and more. Sunburst pioneered a new material in shutter construction called Pollywood that make their product longer lasting and more energy efficient than wood and other traditional shutter materials. - [MediLodge](https://www.marketsnare.com/case-studies/medilodge) - Cirrus ABS and MediLodge rolled out a pilot of the new website in one location. Within a few months of the pilot launch, the initial location showed impressive results, spurring MediLodge to expedite the program roll-out for the entire organization. Highlights of the deployment included: - [A-1 Freeman](https://www.marketsnare.com/case-studies/a-1-freeman) - Cirrus ABS and MediLodge rolled out a pilot of the new website in one location. Within a few months of the pilot launch, the initial location showed impressive results, spurring MediLodge to expedite the program roll-out for the entire organization. Highlights of the deployment included: ## Ebooks - [How Mature is your SEO Program](https://www.marketsnare.com/e-books/how-mature-is-your-seo-program) - Imagine if you could centrally manage local marketing programs across all your locations with about the same amount of effort as for one location...that would be a game changer! MarketSnare is a local marketing platform that does just that. Multi-location marketers can now overcome the challenges inherent to managing local marketing programs at scale across ## FAQ - [What analytics tools integrate with MarketSnare?](https://www.marketsnare.com/faq/what-analytics-tools-integrate-with-marketsnare) - Most brands use Google Analytics, Google Search Console, or popular SEO platforms. MarketSnare supports all major tools and can also feed data into custom dashboards. - [Why is keyword tracking at the local market level so important?](https://www.marketsnare.com/faq/why-is-keyword-tracking-at-the-local-market-level-so-important) - A keyword that ranks well nationally might fail badly in a specific city. Local tracking shows the true competitive situation and helps brands make smarter decisions. - [How do we measure local SEO maturity?](https://www.marketsnare.com/faq/how-do-we-measure-local-seo-maturity) - Brands track keyword performance, organic traffic volume, Map Pack visibility, secondary market reach, and long tail search coverage for each location. This shows exactly how each market is progressing. - [How much does a multi-location program cost?](https://www.marketsnare.com/faq/how-much-does-a-multi-location-program-cost) - Pricing depends on the number of locations and services included. The core value is that organic leads cost a fraction of paid search and continue producing results long after launch. Program ROI typically far exceeds traditional advertising investments. - [Is a pilot program available before rolling out to all locations?](https://www.marketsnare.com/faq/is-a-pilot-program-available-before-rolling-out-to-all-locations) - Yes. Many companies begin with a small subset of locations to validate performance and build internal buy-in. These pilots help teams see the opportunity clearly before expanding. - [What kind of ROI do brands typically see?](https://www.marketsnare.com/faq/what-kind-of-roi-do-brands-typically-see) - Brands often see double and triple digit gains in traffic and leads. Examples include 300 percent lead growth, 60 percent lower cost per lead, and more than 100 percent sales increases in local programs. - [How long does it take to see results?](https://www.marketsnare.com/faq/how-long-does-it-take-to-see-results) - Paid ads show results immediately. Organic growth begins to accelerate in the first few months and compounds over the first year. Many brands experience major gains within 12 to 18 months once local authority is established. - [How does MarketSnare support ADA and regulatory compliance?](https://www.marketsnare.com/faq/how-does-marketsnare-support-ada-and-regulatory-compliance) - Templates can be configured with ADA requirements and legal language that must remain in place. This keeps every site compliant and reduces corporate risk. - [How can we prevent local reps from creating off-brand content?](https://www.marketsnare.com/faq/how-can-we-prevent-local-reps-from-creating-off-brand-content) - By giving them a structured system that protects the brand while still giving them room to personalize their location. When local reps feel supported, they stop trying to build their own materials. - [How does MarketSnare enforce brand consistency across all locations?](https://www.marketsnare.com/faq/how-does-marketsnare-enforce-brand-consistency-across-all-locations) - The platform provides locked corporate elements, controlled editing rights, and predefined templates. Corporate teams guarantee consistency while still allowing managed local personalization. - [Why are localized landing pages essential for high performing paid search?](https://www.marketsnare.com/faq/why-are-localized-landing-pages-essential-for-high-performing-paid-search) - When users click an ad, they expect immediate relevance. Local pages deliver specific offers, hours, staff details, and market context. This improves both ad performance and lead quality. One brand launched 40,000 ads in one day using the system and cut manual work by 90 percent. - [How do local sites improve paid campaign performance?](https://www.marketsnare.com/faq/how-do-local-sites-improve-paid-campaign-performance) - Local landing pages increase Quality Scores, lower click costs, and improve conversion rates. Advertisers can tailor budgets and messaging for each market without managing hundreds of manual workflows. - [Will launching local websites hurt our corporate SEO?](https://www.marketsnare.com/faq/will-launching-local-websites-hurt-our-corporate-seo) - No. In fact, corporate sites usually benefit from the additional localized authority and internal link signals. Many brands see corporate visibility increase after launching MarketSnare programs. - [How many locations can one marketing manager oversee with MarketSnare?](https://www.marketsnare.com/faq/how-many-locations-can-one-marketing-manager-oversee-with-marketsnare) - With centralized control, a single full-time team member can manage hundreds of locations. MarketSnare replaces repetitive manual tasks with automation and intelligent workflows. - [Can MarketSnare integrate with our existing systems?](https://www.marketsnare.com/faq/can-marketsnare-integrate-with-our-existing-systems) - Yes. MarketSnare routinely integrates with CRMs, marketing automation systems, call tracking platforms, and proprietary applications. It supports custom development and a variety of standard integration methods. - [Does MarketSnare limit creative or design flexibility?](https://www.marketsnare.com/faq/does-marketsnare-limit-creative-or-design-flexibility) - No. MarketSnare supports unlimited creative designs, templates, integrations, and page layouts. Agencies can implement any concept they can imagine, and the platform manages the scalability behind the scenes. - [What local marketing services can we deliver at scale with MarketSnare?](https://www.marketsnare.com/faq/what-local-marketing-services-can-we-deliver-at-scale-with-marketsnare) - Brands can scale local websites, SEO programs, local landing pages, business listings, reviews management, paid ads, social content, email, direct mail, analytics, and lead nurturing. The platform allows all of these efforts to be managed from a central system. - [How does MarketSnare automate localization safely for 50 to 500 locations?](https://www.marketsnare.com/faq/how-does-marketsnare-automate-localization-safely-for-50-to-500-locations) - The platform pulls from structured location profiles, applies local terms, adjusts for seasonality, and combines variable content elements to create high quality local pages. Each version reflects the conditions of that specific market while maintaining brand consistency. - [How does MarketSnare’s content variation compare to content spinning?](https://www.marketsnare.com/faq/how-does-marketsnares-content-variation-compare-to-content-spinning) - Content spinning replaces words randomly and creates low quality output. MarketSnare uses structured variation, human-created baselines, controlled rules, and relevant local data to produce unique versions of content. This creates natural, valuable content that search engines treat as original. - [Does Google penalize content produced through MarketSnare’s localization engine?](https://www.marketsnare.com/faq/does-google-penalize-content-produced-through-marketsnares-localization-engine) - No. MarketSnare follows Google’s published best practices for content quality and localization. The platform creates original, locally relevant content that provides real value to users. As a result, clients see improved performance through each algorithm update. - [Why do most enterprise brands fail at producing local content?](https://www.marketsnare.com/faq/why-do-most-enterprise-brands-fail-at-producing-local-content) - Producing local content at scale becomes cost prohibitive. Writing even a few articles per month across dozens of markets quickly grows into hundreds of deliverables. The cost can exceed hundreds of thousands of dollars a year. MarketSnare solves this by turning one piece of content into many unique versions. - [How much local content does each location need?](https://www.marketsnare.com/faq/how-much-local-content-does-each-location-need) - Local SEO requires a steady flow of fresh content that speaks directly to each market. Search engines want to see activity that proves the brand is engaged with real local audiences. This means consistent publishing for every location in order to compete in the long term. - [What is the risk of duplicate content across locations?](https://www.marketsnare.com/faq/what-is-the-risk-of-duplicate-content-across-locations) - Duplicate content can suppress rankings across all markets. Google warns that content repeated across many pages or sites will be considered low value. MarketSnare avoids this problem by creating unique versions of each page through controlled variation and localized details. - [Should we use subdomains or standalone domains for local sites?](https://www.marketsnare.com/faq/should-we-use-subdomains-or-standalone-domains-for-local-sites) - Both structures work. The real driver of performance is unique, localized content and solid site architecture. Many brands prefer standalone local sites because they allow deeper expansion, stronger branding, and greater flexibility, but MarketSnare works effectively with both approaches. - [Why do independent local websites outperform corporate directory pages?](https://www.marketsnare.com/faq/why-do-independent-local-websites-outperform-corporate-directory-pages) - Independent local sites allow each location to contain many pages of content rather than a single listing. This helps brands rank for a broader set of keywords, serve entire metro regions, and compete head to head with local competitors. The depth of content is what drives search dominance. - [What does local relevance actually mean in Google’s eyes?](https://www.marketsnare.com/faq/what-does-local-relevance-actually-mean-in-googles-eyes) - Google wants content that is useful, unique, and tied to the geography being served. It rewards sites that publish fresh information and penalizes sites that recycle identical content across many locations. Local relevance grows when each location has its own content tailored to its area. - [Why is localization so important for multi-location SEO?](https://www.marketsnare.com/faq/why-is-localization-so-important-for-multi-location-seo) - Localization helps each location speak directly to its own community. Google values content that reflects local conditions, language, weather patterns, events, and service areas. When websites include these signals, they instantly become more relevant and visible within that market. - [What are the biggest mistakes multi-location brands make with local SEO?](https://www.marketsnare.com/faq/what-are-the-biggest-mistakes-multi-location-brands-make-with-local-seo) - The most common mistakes include relying only on Google Business Profiles, using thin location pages, recycling the same content across markets, and ignoring secondary cities and neighborhoods. These gaps cause brands to miss massive search volume that competitors easily capture. - [Why is paid search so expensive compared to organic traffic?](https://www.marketsnare.com/faq/why-is-paid-search-so-expensive-compared-to-organic-traffic) - Paid ads cost more each year and click rates continue to drop. Organic search produces significantly higher engagement and accounts for most website traffic. A strong local SEO program allows brands to reduce cost per lead by more than 90 percent compared to paid ads and build a permanent source of visibility. - [Why do multi-location brands underperform in organic search compared to small local businesses?](https://www.marketsnare.com/faq/why-do-multi-location-brands-underperform-in-organic-search-compared-to-small-local-businesses) - Small local businesses naturally talk about their city, their customers, and real local situations. Multi-location brands rarely do this at scale, which results in low local relevance. When every location uses the same boilerplate text, Google treats it as duplicate content. That leads to low rankings and limited reach. - [Why doesn’t a single national website rank well in local markets?](https://www.marketsnare.com/faq/why-doesnt-a-single-national-website-rank-well-in-local-markets) - A national website speaks broadly, while local search is all about specificity. Google favors businesses that show real local relevance through local content, service area signals, nearby landmarks, and market-specific context. A single page per location cannot compete with competitors who have full local sites filled with relevant content. - [Why is local marketing so challenging for multi-location brands?](https://www.marketsnare.com/faq/why-is-local-marketing-so-challenging-for-multi-location-brands) - Local marketing becomes difficult once a company has many locations because each market behaves differently. Competitors vary, customer terminology shifts, and Google needs clear signals of local relevance. Most brands rely on one national website and generic copy, which produces thin visibility at the local level. This leads to brand inconsistencies, low organic traffic, and ## Podcast - [The Challenges & Benefits of a Multi-location Marketing Strategy](https://www.marketsnare.com/podcast/the-challenges-benefits-of-a-multi-location-marketing-strategy) - SHOW NOTES In our debut episode, Matt and Elliot do a deep dive into: What is multi-location marketing? What differentiates local marketing from multi-location marketing? What do marketing and sales professionals who are responsible for performance across various local markets need to know about multi-location marketing? What are the benefits for you, your company, - [Building a Foundation for Successful Location-Based Marketing](https://www.marketsnare.com/podcast/building-a-foundation-for-successful-location-based-marketing) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: The importance of marketing professionals imagining themselves working at various locations around the country. That way, you’ll see the various location-specific marketing needs of your representatives in - [Why Organic Visibility Should Be the Foundation for Local Marketing Programs](https://www.marketsnare.com/podcast/why-organic-visibility-should-be-the-foundation-for-local-marketing-programs) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: In marketing, what is organic visibility? Organic search visibility is earned. You can’t pay to be there. How can a company get ranked high on results of - [Quantifying SEO: How Should Local Businesses Measure Organic Visibility?](https://www.marketsnare.com/podcast/quantifying-seo-how-should-local-businesses-measure-organic-visibility) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: How can local businesses quantify their SEO efforts? Also, more specifically, what are some of the ways you can measure organic visibility? The importance of a local - [What Is A Good Marketing ROI for Multi-Location Businesses?](https://www.marketsnare.com/podcast/what-is-a-good-marketing-roi-for-multi-location-businesses) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: Why is it important for multi-location and local businesses to calculate their return on investment (ROI) for marketing campaigns? How do you calculate your marketing ROI? Why - [How Do Brand Compliance & Legal Issues Impact Local Marketing?](https://www.marketsnare.com/podcast/how-do-brand-compliance-legal-issues-impact-local-marketing) - SHOW NOTES When it comes to marketing, how should multi-location businesses manage legal compliance issues? In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to legal compliance and multi-location marketing, including: If you’re marketing across state lines, or across various counties, you should - [Social Media Marketing Tips for Local Businesses](https://www.marketsnare.com/podcast/social-media-marketing-tips-for-local-businesses) - SHOW NOTES What is local social media management and why is it important to multi-location businesses? In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and guest Kevin Mullett (VP of Program Services at MarketSnare) answer that big question. They also explore: How can a business do local - [Supercharging Your Local Business Listings w/ Kevin Mullett](https://www.marketsnare.com/podcast/supercharging-your-local-business-listings-w-kevin-mullett) - SHOW NOTES When it comes to local business listings, unfortunately there’s a ton of misinformation out there about: What business listings are. What multiple business listings can do for multi-location businesses. Why some business listings websites are important (and others are irrelevant). In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & - [Ways to Navigate Rising Digital Advertising Costs](https://www.marketsnare.com/podcast/ways-to-navigate-rising-digital-advertising-costs) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) explore various topics related to multi-location marketing, including: What the rising cost of digital advertisements mean for your multi-location business. Business Insider conducted an analysis of paid digital media. The research report that Matt and - [Local SEO Trends for 2022, Part 1: Marketing Opportunities at the Local Level](https://www.marketsnare.com/podcast/local-seo-trends-for-2022-part-1-marketing-opportunities-at-the-local-level) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare), Kevin Mullett (VP of Program Services at MarketSnare), and Tim Flint (Principal and Strategist at Flint Analytics) explore various topics related to multi-location marketing, including: How sometimes marketers who work in corporate head offices unfortunately don’t pay much attention to what’s happening at the - [Local SEO Trends for 2022, Part 2: Tactics for Multi-Location Businesses to Focus On](https://www.marketsnare.com/podcast/local-seo-trends-for-2022-part-2-tactics-for-multi-location-businesses-to-focus-on) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare), Kevin Mullett (VP of Program Services at MarketSnare), and Tim Flint (Principal and Strategist at Flint Analytics) explore various topics related to multi-location marketing, including: Paid traffic versus organic traffic. How too many local businesses focus too heavily on Google My Business (GMB), which - [How to Harness Your Google Business Profile to Rank High in Google](https://www.marketsnare.com/podcast/how-to-harness-your-google-business-profile-to-rank-high-in-google) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare), Kevin Mullett (VP of Program Services at MarketSnare), and Tim Flint (Principal and Strategist at Flint Analytics) explore various topics related to multi-location marketing, including: * Google Business Profiles (formerly known as Google My Business) can help businesses manage their online presence across Google - [Hear About Conversion Strategies for Home Service Businesses w/ Guest Robert Ducharme of Routezilla](https://www.marketsnare.com/podcast/hear-about-conversion-strategies-for-home-service-businesses-w-guest-robert-ducharme-of-routezilla) - SHOW NOTES In this episode, hosts Matt Nickols (CEO of MarketSnare) and Elliot Olson (Sales & Marketing Manager of MarketSnare) talk with guest Robert Ducharme, Founder and CEO of Routezilla Software Corp. They explore various topics related to multi-location marketing, including: Ways home service businesses (think interior designers, pool cleaners, home garden services, repairmen, - [Virtual Marketing Teams Can Augment In-House Marketing Teams of a Multi-Location Businesses](https://www.marketsnare.com/podcast/virtual-marketing-teams-can-augment-in-house-marketing-teams-of-a-multi-location-businesses) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and guest Ben Lack (founder and CEO of Interrupt Media) explore various topics related to multi-location marketing, including: How Ben’s other gig as a drummer led him to create a multi-location business, which then led him - [Should Your Multi-location Business Use a Call Center?](https://www.marketsnare.com/podcast/should-your-multi-location-business-use-a-call-center) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and John Goddard (Business Marketing Consultant of Goddard Industries) explore various topics related to multi-location marketing, including: Should a business with multi-locations use a call center? What happens when a business has many locations, and an - [Breaking Down Subdirectories, Subdomains, and Standalone Domains for Your Business](https://www.marketsnare.com/podcast/breaking-down-subdirectories-subdomains-and-standalone-domains-for-your-business) - SHOW NOTES In this episode, Matt Nickols (CEO of MarketSnare), Elliot Olson (Sales & Marketing Manager of MarketSnare), and Kevin Mullett (VP of Program Services) explore various topics related to multi-location marketing, including: What is the difference between subdirectories, subdomains, and standalone domains? What are the advantages and disadvantages of using subdirectories, subdomains, and - [How Local Reviews Impact SEO](https://www.marketsnare.com/podcast/how-local-reviews-impact-seo) - SHOW NOTES In this episode, Matt, Elliot, and Kevin explore various topics related to multi-location marketing, including: Advertising through search engines and social media Appearing organic and trustworthy in your reviews How the value of reviews differs from location to location How local businesses and local users equate to higher visibility locally The impact - [What Content Do You Need to Be Locally Relevant?](https://www.marketsnare.com/podcast/what-content-do-you-need-to-be-locally-relevant) - SHOW NOTES In this episode, Matt, Elliot, and Kevin explore various topics related to multi-location marketing, including: What clues search engines look for in your website’s content to give you local visibility. 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