Serious about getting found
in your local markets? Dealer locator pages on corporate websites don’t cut it.
Nor do sites prepared independently by local partners who aren’t always mindful
of your brand message. What CMOs and marketing managers like you need is a
solution that puts you in charge.
That’s MarketSnare. It lets you create and manage hundreds – even thousands! –
of local partner websites from one central command center! Social, local, and mobile capabilities are built in.
Result? High search visibility, a consistent brand message, and more
opportunities for conversion. MarketSnare makes it easier than you might think!
Personalized content with
locally relevant search terms is just the ticket to high visibility in each of
your local markets. But how do you achieve that and still keep your brand
message consistent across your entire partner network? With MarketSnare! It gives
you the tools to craft your basic message then personalize it quickly and
easily for the various markets you serve. It also lets you determine which
content is optional and which is mandatory for each partner, depending on what
best helps you capture local visibility – and opportunity!
With MarketSnare, you control
what content your local partner websites receive and when they receive it. You
even have the ability to push campaign- or product-specific content to
segmented groups of partners. All this helps ensure brand consistency
network-wide. But you also need local visibility in each of your markets. To
help with that, MarketSnare lets you set what content is mandatory or optional
for each partner and just how much of its own content each partner can
contribute from its own satellite dashboard. This central control with local flexibility
can really help you connect with local audiences!
Just because you’ve sent the
latest product information update to your partners doesn’t mean they have the
time or resources to post it on their digital channels. The problem is
compounded by the difficulty CMOs often have getting network-wide updates out expeditiously
in the first place. That’s where MarketSnare’s central command center really
makes a difference! It lets you push relevant product updates to all or select
partner websites at the same time with the touch of a button! Your brand
message stays current. Your partners are off the hook. And you don’t have to
keep hounding them!
CMOs who oversee a network of
local partner websites need to be kept apprised of key performance indicators (KPIs)
and how they affect their company’s return on investment. Your MarketSnare
command center gives you ready access to all the relevant KPIs for your
program. You can dive into the weeds of each partner’s individual performance or
aim for the sky and a global program overview. From either perspective, you’ll
always have the data you need to make mid-course corrections, should they be
necessary. MarketSnare also simplifies the reporting process to help you keep
your C-suite stakeholders in the loop!
You have little or no control
over websites your local partners might prepare for themselves. But with
MarketSnare you give your partners local websites that put the consistent representation
of your brand firmly in your grasp! Most of your partners aren’t likely to be
writers, art directors, or designers anyway. And their priorities aren’t likely
to encompass worrying about such things as, say, the proper use of your
corporate font or color scheme! You can, if you choose, opt to give them some measure of local site control. Just
remember: from program start to participant rollout, MarketSnare makes you the master of your brand!
In the time it takes your partners
to call you or draft an email request and send if off, they themselves could
have gotten the collateral or marketing material they need from your
MarketSnare Resource Center! We make sure everyone in your program can get to
it. That means your partners will have no excuse for not having what’s
essential. And you’ll know they have it. No more wasting time fielding
questions and hunting down answers. You’re freed up to concentrate on providing
new and ever better marketing materials … to ensure that your Resource Center is
always up to date!
What do you do if your
partners aren’t well trained in marketing, don’t know the latest techniques,
and end up missing opportunities? You could speak to them individually. But
that takes time. You could send out newsletters or emails. But those often go
ignored. And you know how costly and difficult it is to set up training
sessions or conferences! With MarketSnare you get syndicated marketing support
that lets you, a) drip-feed nuggets of marketing tips to your partners that
they can act upon immediately or, b) send tasks out network-wide or to
individual partners who need nudging in order to meet program compliance
standards and achieve online success.
As a MarketSnare client, you
can opt for us to custom-design your partner website template choices, choose
from a range of pre-existing templates we’ve created, or provide us with your
own template designs, which we’ll integrate into our system. Then each
partner’s choice of template can be personalized
by you or the partner – with unique headers, color schemes, graphics, photos,
localized content, and conversion-specific web applications. In every instance,
you’ll know you have websites geared to accommodate your business processes and
Normally, building a custom
multi-site web program from the ground up takes time. And oodles of money!
There’s a learning curve to cope with, too, as CMOs try to acclimate their
program vendor to their business needs. MarketSnare changes all that! For
starters, its proven technology and techniques simplify the process. That helps
make it eminently affordable. It also allows for speedy, efficient participant
signup and rollout. Other program developers may tell you they can do this.
We’ll show you how we’ve done it time
and again … and how that helps you!
We get it. You don’t want to
worry about the “mechanics.” You don’t have the time or inclination to upgrade
multiple websites from the back end for security purposes or feature
implementation. You just want a program that works smoothly and doesn’t require
you to babysit its every aspect. What you want is MarketSnare! This is truly a
complete enterprise-level program. It provides the hosting. It covers all your
security needs. It’s scalable and extensible to grow with you as you grow and
provide the features that keep your sites both relevant and visible. And it’s
fully backed with U.S.-based on-call support!
Other companies offering roughly
similar solutions think they have a bead on how we do all this. They don’t. What
we’ve described here only scratches the surface of MarketSnare’s capabilities
and techniques. We’ve kept a few secrets reserved for clients alone. After all,
much of MarketSnare’s “inner workings” are unique and proprietary. If you’d
like to learn more about them and avail yourself of their benefits, contact