Dealer Networks

Support your dealers and your brand with local online marketing.

There’s always a risk in trusting your dealers to represent your company and your brand. They’re not really employees, after all. They’re vendors. They have their own, separate concerns. So, even if they are loyal to you, they may not have the time or the knowledge to convey your brand message and product information in accordance with your corporate standards. What you need are online dealer network solutions. In short, you need each of your dealers to have its own website. 

According to a recent study, most consumers (97%) go online to research products and services available in their respective localities! Without local websites your dealers – and you! – are missing out. You’re not getting found by local consumers searching for the products and services you offer! 

Local online marketing gives you a presence in each of your local markets. It also complements any other marketing techniques you may be using to reach consumers, including local or national marketing campaigns and referrals. For success in this, though, each of your dealers must have a website that helps them (and you) … 

  • Speak the local language.
    What sells your product in Poughkeepsie may not be effective in Spokane! You need to connect with customers where they live. That calls for a local online marketing approach that takes into account such factors as local expressions, culture, climate, economic conditions, and loyalties. A local website can address those factors head on, helping your dealers reach local customers in a uniquely personal way. Yes, it’s true that consumers use the web to research global resources. But, when they can, they still prefer doing business with companies close to home.

  • Establish a hub for local marketing.
    National or regional marketing efforts get a real boost from local “hometown” tie-ins. Being able to tag your TV and radio spots, print ads, billboards, and direct mailers with a dealer’s local business website gives you and that dealer instant local credibility. Such a site also lets you track the effectiveness of every campaign element in the dealer’s market. Equally important, driving potential customers to a local dealer gives them another opportunity to learn more about your product and your brand’s local connection.

  • Localize SEO.
    If you’re serious about capturing a local market, you can’t do better than to have a local dealer website infused with local geographic terms and other such references. This approach personalizes and optimizes a website for local search visibility. In the end, it will make your company far more visible than if you were simply to list your outlets on your corporate website’s dealer locator page.

  • Engage with local social media.
    You should follow the lead of local businesses, most of whom nowadays have made social media a significant part of their marketing strategy. Engaging customers and prospects through sites like Facebook and Twitter on your corporate website is a great way to connect. But adding local social media marketing to the mix – marketing that drives people to a local dealer website – can be much more effective. It’s another way to keep the conversation between you and your customers going. And it certainly strengthens your local presence in each of your markets!

MarketSnare gives you the means to do it!

With MarketSnare you can manage the digital marketing for your entire multi-vendor network from one hub. Think of it as a centralized turnkey content management system. What it does is give you complete and immediate control over … 

  • maintaining your brand standards,
  • keeping product information correct, and
  • ensuring the consistency of your message across all of your dealer websites.

At the same time, each dealership will be able to add content to its own site. This includes such things as photos, descriptions of other products it may carry, dealership news, upcoming event notices, and other items of local relevance. Keeping this content freshly updated translates into high local search engine rankings, too! Result? Each of your dealers will be found by local customers!

In essence, then, MarketSnare gives you and your dealers local business websites that are …

  • professionally designed and managed,
  • locally customizable, and
  • very economical.

Your dealers also get the benefit of location-specific, corporate-directed marketing programs that sell your product and help make each dealer more successful. Contact MarketSnare. We’d love to show you just how this program will work for your dealer network.

 

Request a demo! Let us show you how the MarketSnare solution can help your organization generate more local visits, leads, and customers.
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