Tag Archives: marketing strategy

Organic vs. PPC: A False Choice For Local Visibility

Multiple studies and surveys have shown that going after high search-engine visibility is one the most effective things a business can do to connect with qualified, motivated prospects and achieve its marketing goals. But how do you make sure your business is maximizing your search-engine visibility strategy? Continue reading

Local SEO, Marketing
eSurance used effective strategy to drive the most value from a less-than optimal Super Bowl ad timeslot

Drive Value Through Strategic Thinking About Super Bowl Advertisements

The Super Bowl itself may not have been much fun to watch, particularly if you were pulling for the Denver Broncos. That said, I love watching it not just for the game but also to see what ideas creative marketers come up with to convince you to do something.

For me, the clear winner of the night was an advertisement that many may not have seen but have heard about since it aired. This ad was for eSurance and featured spokesman John Krasinski. Continue reading

Marketing