When agencies and customers we work with bring innovative ideas to the table, it makes me so happy. We’re always looking for sharp, new ways that our clients can use MarketSnare to deliver a truly localized experience for their visitors. What frustrates me is when they have a great idea but it is difficult to execute.
One recent project involved an agency with a customer who wanted to set up a network of local websites Continue reading
The days of flippantly regurgitating Google’s “just write great content” mantra should be long behind us. Local visibility and search success require context and relevance in addition to quality. Quality alone is not enough, and to say it is grossly understates how search engines rank content, especially when a search query has geo-specific “market area” intent.
Multiple studies and surveys have shown that going after high search-engine visibility is one the most effective things a business can do to connect with qualified, motivated prospects and achieve its marketing goals. But how do you make sure your business is maximizing your search-engine visibility strategy? Continue reading
As we roll into March with the craziness of the start of a new year well in our rearview mirror, the majority of us marketing professionals are busy working on how to meet our business objectives for 2014.
We always start out the year with high hopes and aspirations. But many times we end up falling into the same familiar strategies and tactics that may get us an incremental increase in our results, but not necessarily the game-changing improvements we would love to see.
We live in a world that is accustomed to – and spoiled by – instant gratification. We don’t wait 3 weeks to receive things from a catalogs anymore, we can communicate with almost anyone instantly from almost anywhere we are, and when we pay for an ad we expect to see it show up at a predetermined time. I get it. Unfortunately, that is not how SEO works, and this expectation of immediacy invariably leads to the question…”Why isn’t my website number one on Google yet?” Continue reading
As we get the new year started, you may be trying to sort through how search algorithm changes like Google’s Hummingbird update have affected your website’s online visibility. You may be reviewing your online visibility data or website analytics from the past year and trying to evaluate what you need to do in 2014 to keep your online properties visible and relevant for your customers.
David Mihm is the authority at Moz when it comes to local search ranking factors. Mihm took some time to look at how the Hummingbird update impacted local search visibility. I suggest you take the time to read his entire post, but one of his key takeaways Continue reading
Struggling to compete at the local level? If it’s any consolation, you’re not alone. Lots of national brand marketers are finding it tough to establish and maintain a measurable presence in each of the local markets they serve. Few would dispute the importance of local visibility. But, as with anything worth achieving, achieving this requires serious, dedicated effort. Especially since the odds are stacked against you.
According to Rand Fishkin, CEO of Moz, in a Search Engine Watch article written by Brad Miller, “It’s going to be harder and harder, perhaps in the future nearly impossible, for a national brand to compete with someone who has a local presence.” Continue reading
Strategy development requires using different types of data to establish a plan to help people achieve their goals. It’s like developing a vision for a customer, so in some ways it forces you to be a bit of a visionary. The concept of “visionary” has been on my mind thanks to this unattributed quote a friend posted on Twitter:
“Many think visionaries turn their back on the rest of us when they’re really leading us to the future.”
This quote challenges me because I see it casting the “visionary” in an excessively positive light. While I love following what trailblazers are up to, I can’t even imagine what the world would look like if every new “vision” of the future came to fruition. Ultimately I’ve found the visionaries I tend to gravitate toward aren’t those who always declare the “newest” thing the only way to go, but those who instead try to place “new” things in context for achieving strategic objectives.
Online marketing localization is still influenced by the “Yellow Pages,” even in the digital consumer age. Now, I’m not suggesting that people are pulling out the huge book every time they’re looking for someone to meet a need. But that book has had a pervasive influence on how consumers interact with businesses.
Nowadays, though, we have search engines to “do the walking” for us. They record not only the time of our searches but also the location from which we’re searching. Then they use this information to provide results that look most relevant to our needs – or needs people like us tend to have in our particular geographic market. Our individual location data used to be visible on search results pages, but now it’s usually hidden from view unless we click a button. Here is what’s important about this: