All posts by Matthew Nickols

About Matthew Nickols

Matt is an experienced entrepreneur with over 18 years invested in helping businesses grow by combining the best of marketing, business process, and technology. Matt is Founder and CEO of Cirrus ABS, a technology company that creates innovative platforms to help companies manage websites, web applications, and marketing. Cirrus ABS' award winning MarketSnare product solves the challenges of managing a large network of local websites so multi-location businesses can reap the benefits of exceptional local visibility, conversion, and marketing performance measurement.

Organic vs. PPC: A False Choice For Local Visibility

Multiple studies and surveys have shown that going after high search-engine visibility is one the most effective things a business can do to connect with qualified, motivated prospects and achieve its marketing goals. But how do you make sure your business is maximizing your search-engine visibility strategy? Continue reading

Local SEO, Marketing

How Multi-Location Marketers Can Exceed Their 2014 Objectives

As we roll into March with the craziness of the start of a new year well in our rearview mirror, the majority of us marketing professionals are busy working on how to meet our business objectives for 2014.

We always start out the year with high hopes and aspirations. But many times we end up falling into the same familiar strategies and tactics that may get us an incremental increase in our results, but not necessarily the game-changing improvements we would love to see.

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Content Marketing, Local SEO, Marketing, Tools