Orchestrating content from local branches of your organization doesn't have to be a complicated production, here are some suggestions as to how you can get it done without sinking lots of time into the process.

Ideas for Marketers Developing Relevant Local Content for Multi-Location Businesses

Relevant local content is one of the most challenging types of content to write, whether you’re a family-owned single-location business or a multi-national corporation with physical locations all around the globe. The sad truth is that our experience with this challenge reveals it to be more of a resource challenge than a content challenge. Continue reading

Content Marketing
Agencies trying to depict several communities on individual local websites may have trouble finding suitable images. Some tips on how economic developers and tourism professionals can help provide direction.

An Easy Way Communities Can Empower Agencies to Tell Their Story

When agencies and customers we work with bring innovative ideas to the table, it makes me so happy. We’re always looking for sharp, new ways that our clients can use MarketSnare to deliver a truly localized experience for their visitors. What frustrates me is when they have a great idea but it is difficult to execute.

One recent project involved an agency with a customer who wanted to set up a network of local websites Continue reading

Local SEO
SEO Tips Visualized: Quality + Relevance + Context

Local SEO Tips: Quality Content Without Context And Relevance Will Fail

The days of flippantly regurgitating Google’s “just write great content” mantra should be long behind us. Local visibility and search success require context and relevance in addition to quality. Quality alone is not enough, and to say it is grossly understates how search engines rank content, especially when a search query has geo-specific “market area” intent.

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Content Marketing, Local SEO

Organic vs. PPC: A False Choice For Local Visibility

Multiple studies and surveys have shown that going after high search-engine visibility is one the most effective things a business can do to connect with qualified, motivated prospects and achieve its marketing goals. But how do you make sure your business is maximizing your search-engine visibility strategy? Continue reading

Local SEO, Marketing
Use our Content Opportunity Report to Discover Content Opportunities Within Your Organization

Discovering New Content One Opportunity at a Time

Kevin Mullett revealed our Content Opportunity Report to the world to rave reviews not too long ago. Simply put, this report offers a way to evaluate opportunities for generating content across one or multiple marketing channels. It is an excellent planning tool that empowers chief marketing officers as well as other marketing and communications professionals to think through how they can achieve their content objectives before actually trying to assemble an editorial calendar.

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Content Marketing, Tools

How Multi-Location Marketers Can Exceed Their 2014 Objectives

As we roll into March with the craziness of the start of a new year well in our rearview mirror, the majority of us marketing professionals are busy working on how to meet our business objectives for 2014.

We always start out the year with high hopes and aspirations. But many times we end up falling into the same familiar strategies and tactics that may get us an incremental increase in our results, but not necessarily the game-changing improvements we would love to see.

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Content Marketing, Local SEO, Marketing, Tools

What Is a Content Opportunity Report, and Why Should It Precede an Editorial Calendar?

Over the past several years much has been said and written on the subject of editorial calendars. But few people have specifically addressed methodologies for taking inventory of valuable opportunities, which should precede the creation of such calendars. I want to introduce you to something I call a Content Opportunity Report, or COR. Continue reading

Content Marketing, Marketing
eSurance used effective strategy to drive the most value from a less-than optimal Super Bowl ad timeslot

Drive Value Through Strategic Thinking About Super Bowl Advertisements

The Super Bowl itself may not have been much fun to watch, particularly if you were pulling for the Denver Broncos. That said, I love watching it not just for the game but also to see what ideas creative marketers come up with to convince you to do something.

For me, the clear winner of the night was an advertisement that many may not have seen but have heard about since it aired. This ad was for eSurance and featured spokesman John Krasinski. Continue reading

Marketing

Why Aren’t I Number One Yet for Local SERPs?

We live in a world that is accustomed to – and spoiled by – instant gratification. We don’t wait 3 weeks to receive things from a catalogs anymore, we can communicate with almost anyone instantly from almost anywhere we are, and when we pay for an ad we expect to see it show up at a predetermined time. I get it. Unfortunately, that is not how SEO works, and this expectation of immediacy invariably leads to the question…”Why isn’t my website number one on Google yet?” Continue reading

Local SEO, Marketing